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Over this past year, the comic landscape has changed as diversity has spread across the comic pages, as well as behind the scenes with the creators making them. Though a stereotype persists of the “comic reader,” the characters are reflecting the real diverse audience. Bloggers Heidi MacDonald (The Beat) and Brett Schenker (Graphic Policy) discuss the comic audience, presenting hard data showing that comic readership is more diverse than ever and there’s more going on than grabbing headlines when decisions are made. If you’ve ever wondered about who the comic fans are, or are looking at how to market your own comics, this is the panel for you!
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Comics by the Numbers
1.Comic Demographics2.Convention Demographics
3.Gaming Demographics4.What to do with the data?5.Why does this matter?
Notes since 2013….• Facebook updated their system• Terms changed• Methods improved• DC & Marvel were Global Stats in
2013
Total Men Women Unknown Men %
Women %
Facebook (US)
176 million
80 million
94 million
2 million 45.45 53.41
Comics(US)
10.6 million
6.4 million
4.2 million
60.38 39.62
DC Comics(Global)
2.7 million
1.9 million
829,620 15,220 68.72 30.71
Marvel(Global)
12.9 million
9.7 million
3.2 million
12,400 75.45 24.45
Indie(US)
2 million
1.08 million
920,000 54 46
2013 Stats
Total Men Women Unknown Men %
Women %
Facebook (US)
184 million
84 million
98 million
2 million 45.65 53.26
Comics(US)
24 million
13.8 million
10.8 million
-600,000 57.50 45
DC Comics(US)
4.4 million
3 million 1.26 million
140,000 68.18 28.64
Marvel(US)
11.4 million
7.2 million
4.2 million
63.16 36.84
Indie(US)
3.2 million
1.84 million
1.3 million
60,000 57.50 40.63
2014 Stats
Total Men Women Unknown Men %
Women %
Facebook (US)
+8 million
+4 million
+4 million
No change +0.20 -0.15
Comics(US)
+13.4 million
+7.4 million
+6.6 million
-600,000 -2.88 +5.38
DC Comics(US)
+1.7 million
+1.1 million
+430,380
+124,780 -0.54 -2.07
Marvel(US)
-1.5 million
-2.5 million
+1 million
-12,400 -12.29 +12.39
Indie(US)
+1.2 million
+760,000
+380,000
+60,000 +3.50 -5.37
Differences
•EventBrite – Survey of 2,600•Facebook – 160 Events, 4+ million individuals, US only
EventBrite Vs. Facebook
Men Women
EventBrite 55% 45%
Facebook 58% 42%
Con Demographics
via The Entertainment Software Association
via The Entertainment Software Association
55% Men44.17% Women
• Understand who’s interested
• Stores, find new customers!
• Plan tours/signings• Advertise• Publishers, cross-
market• Grow your comic’s
audience
What to do with data? • Turn soft support, into
hard• Build an email list• Who’s purchasing?• How are they reading?• Digital vs. Print• Expand the market• Test conventional
wisdom
comicsbeat.com@comicsbeat
Or
Heidi@comixace
graphicpolicy.com@graphicpolicy
Or
Brett@bhschenker
