HOW TO GROW A TARGETED AUDIENCE AND SELL THROUGH SOCIAL MEDIA MARKETING

A CASE STUDY FOR JEWELERS

www.BadRhinoInc.com

www.BadRhinoRumblings.com

BAD RHINO’S WINNING SOCIAL MEDIA PROCESS

CONTENT STRATEGY

• Bad Rhino develops a unique content strategy for your brand on Facebook, Twitter, and other channels.

• Content includes a designed mix of Engaging (grows an audience) & Promotional Content (sells).

• Engaging Content helps to build a targeted community on your social channels.

• Promotional Content drives website clicks, sales, and product research.

SUCCESSFUL CONTENT EXAMPLES

• Post designed to promote and engage.

• Bad Rhino responds to allcustomers, pushing the sale.

• Each comment is seen by the Friends of the potential customer on Facebook and other social channels.

• Post brought in 125 “likes”and 2 Shares.

• Good picture plus engaging question.

• This example shows the sale process. • Follow along with Kitty’s comments and seeBad Rhino’s replies to her to facilitate the sale.

TARGETED COMMUNITY RECRUITING STRATEGY

Targeted Twitter Following• Bad Rhino has access to tools that can target tweets by Twitter

Bio, Keywords Tweeted, Recently Tweeted, Follower lists, and More

• Bad Rhino manages the following and unfollowing process to increase visibility quickly

• Example Keyword, “need new jewelry”• Pulls up any tweet with that phrase. • Can search by location.

LOCATING A CUSTOMER ON TWITTER

• Bad Rhino searched for potentialcustomers tweeting keywords. Thisexample is a town nearby.

• In this example, we found someonewho had never visited, but knew of thestore.

• This all led to a conversation, lead,and sale of a watch.

INTERACTIVE SALES

ANALYTICS & STRATEGY EVOLUTION• Bad Rhino provides analytics to show the

following:

• Clicks to website from Social Media• Increases in Facebook “likes”, Twitter Followers,

and other social channels etc• Social Community Demographics• Successes – with screen shots proving• Failures – with screen shots • Metrics behind any promotion, advertisement, etc

• The analytics report guides Bad Rhino to make decisions on any changes that need to be made to the the overall social media strategy

COMMUNITY MANAGEMENT, CUSTOMER SERVICE, AND REPUTATION MANAGEMENT

• 24/7 hour social channel monitoring• Response to all community questions & comments

with individual tagging (Facebook & Twitter)• FAQ Development• 56% of businesses fail to locate and respond to

important questions. • If a social post garners 100 comments, Bad Rhino

responds to all 100 comments individually, continuing the conversation and pushing the social sale.

• Bad Rhino searches social channels for potential community members & customers

WHAT DOES YOUR CUSTOMIZED PLAN WITH BAD RHINO INCLUDE?

• Content Creation: Bad Rhino creates and publishes your social content, taking it off your plate.

• Facebook: 30+ Posts/month• Twitter: 90+ Tweets/month• Instagram/Pnterest: Light posting strategy

• Customer Recruitment/Community Growth Strategies: Bad Rhino goes out and locates your target audience.

• Facebook Advertising Budget• Twitter Keyword Outreach

• 24/7 Community Management and Customer Service: Bad Rhino responds to positive and negative messages on behalf of your business.

• 60% of businesses fail to locate and respond to messages from their customers. We ensure that all are found and escalated to our clients.

• Social Media Analytics Reports: Bad Rhino provides successes and failures, as well as suggested improvements to the plan.

• Prepared Monthly for our clients

QUESTIONS?

Rich@BadRhinoInc.com

Marty@BadRhinoInc.com

http://badrhinoinc.com

http://badrhinorumblings.com