2015Shopping habits of Northeast Ohio’s parents and students

Source: 2015 R1 Scarborough Report. Copyright 2015 Scarborough Research. All rights reserved.

Cosmetics, perfumes or skin care items - 63%- Average amount spent: $143.52Lawn or garden items - 55%- Average amount spent: $217.92Women’s Casual Clothing - 48%- Average amount spent: $199.61Athletic Shoes - 48%- Average amount spent: $168.17Children’s Clothing - 46%- Average amount spent: $268.43Men’s Casual Clothing - 45%- Average amount spent: $165.29

The Plain Dealer,cleveland.comand Sun Newsreach 90,248 or52% of adultstudents every

week.

172,218 adults in Northeast Ohio havetaken continuing education courses over

the past 12 months.

Cosmetics, perfumes or skin care items - 70%- Average Amount Spent: $188.42Lawn or garden items - 56%- Average Amount Spent: $353.03Women’s Casual Clothing - 42%- Average Amount Spent: $224.72Athletic Shoes - 49%- Average Amount Spent: $144.33Men’s Casual Clothing - 42%- Average Amount Spent: $125.18Televisions - 38%- Average Amount Spent: $816.42

What adults in continuingeducation purchased

(June 2013 - June 2014) 279,508 adultsin NortheastOhio are

potential collegestudents

(ages 18-24 with ahigh school or somecollege education)

749,222 Adults

in Northeast Ohio haveschool-age children(between the ages of 6 and 17)

The Plain Dealer,cleveland.com andSun News reach

298,883 or 40% ofNortheast Ohio

parents ofschool-age children

every week

What Northeast Ohioparents purchased(June 2013 - June 2014)