THE RAW FACTS

Content is a valuable asset for businesses but it must be used effectively. Well crafted content will help increase your SEO, develop brand awareness, build your social following and grow your business. Are you part of the 90% of businesses using content marketing to engage your customers?

B2C Marketers

90% ARE USINGCONTENT MARKETING Strategies

HMM…

88% USE SOCIALMEDIA BUT WHAT ABOUT THE OTHER

A LITTLE FISHY…

6 OUT OF 10 MARKETERS DON’T THINK IT IS

EFFECTIVE

HOPE IS NOT LOST

72% of B2C MARKETERS ARE PRODUCING MORE CONTENT THEN LAST YEAR

WHILE 60% Of Them

PLAN ON INCREASING

CONTENT MARKETING

SPENDING IN 2014

DO THEY HAVE A STRATEGY?

OVER 60% DON’T HAVE A DOCUMENTED STRATEGY

THE OTHER “STUFF”

Case Study

Mobile Content

Blogs Social Media

% of B2C marketers using these tools

Social Media Use

100%

90%

80% 70%

60%

50%

40%

30%

20%

10%

Pinterest

Youtube Facebook Twitter

% of B2B Markers Using Social Accounts

THE RISE OF SOCIAL MEDIA

PLENTY OF ROOM FOR

IMPROVEMENT

1/4 OF CONTENT MARKETERS ARE UNSURE OF THEIR CONTENT MARKETING BUDGET

CONTENT MARKETING DOESN’T HAVE TO BE EXPENSIVE, BUT SHOULD NOT BE NEGLECTED. UNDERSTAND YOUR GOALS AND DEVELOP A PLAN TO REACH THEM. BE SURE NOT TO IGNORE IMPORTANT SOCIAL NETWORKS LIKE GOOGLE+ OR CONTENT MARKETING TOOLS SUCH AS WHITEPAPERS IN YOUR STRATEGIES.

DON’T GET

DISCOURAGED IT TAKES TIME

BUILDING A BACKLOG OF CONTENT TAKES TIME. BUILDING A SOCIAL FOLLOWING TAKES TIME. DEVELOPING AN IDENTITY FOR YOUR BRAND TAKES TIME. IF YOU STICK WITH YOUR WELL THOUGHT OUT STRATEGY YOU WILL SEE RESULTS… LIKE WE SAID BEFORE: IT TAKES TIME.

60%

“STUFF”

Video Mobile App

White paper

Branded Content

31% 37%

39% 40% 46%

72% 72%

88%

LinkedIn Google+

53%

55%

71%

72%

80% 88%

Source: http://www.marketingprofs.com/charts/2013/11873/2014-b2c-content-marketing-benchmarks-budgets-and-trends www.wamenterprisesllc.com