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The trends in social media that B2B marketers need to know to make their B2B social media more effective.
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B2BMARKETERS:
SOCIALTRENDS
ON THE EDGE: BRISTOL (PREVIEW)
#EdgeBristol
@N1colaRay
@modmedialtd
TRENDS
STRATEGY
ENGAGEMENT
MEASURING
OUTLINE
1.9 BILLION PEOPLE ARE
ACTIVE ON SOCIAL MEDIA
Source: eMarketer, April 2013
Source: Search Engine Journal / LinkedIn
SOCIAL MEDIA
REGISTERED
USERS 20141.1
5 b
n
1 b
n
555 m
250 m
93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS
Source: Search Engine Journal
Source: B2B Marketing Magazine, Social Media Benchmark, 2013
MOST USEFUL
SOCIAL
NETWORKS
-
MORE THAN 60% OF
MARKETERS WHO SPEND
6-10 HOURS A WEEK ON
SOCIAL MEDIA MARKETING
SAY IT HELPS THEM
GENERATE LEADS.
Source: Social Media Examiner, May 2013
COME TO ON THE EDGE
BRISTOL19 MARCH 2014
AND FIND OUT HOW WE CREATED
A $2M SALES
PIPELINE IN
3 WEEKS
Source: Useful Social Media, 2014. Taken
from Econsultancy Social Media
Compendium, 2014
B2B USES FOR
SOCIAL MEDIA
CO
MM
S
MA
RK
ET
ING
CU
ST
OM
ER
SE
RV
ICE
RE
PU
TA
TIO
N M
ON
ITO
RIN
G
CR
ISIS
RE
SP
ON
SE
PR
OD
UC
T D
EV
EL
OP
ME
NT
EM
PL
OY
EE
EN
GA
GE
ME
NT
MA
RK
ET
RE
SE
AR
CH
SO
CIA
L C
OM
ME
RC
E
Source: B2B Marketing Magazine, Social Media Benchmark, 2013
TACTICAL REASONS FOR
USING SOCIAL MEDIA
R&D
RECRUITMENT
CROSS SELL / UP SELL
DRIVING WEBSITE TRAFFIC
NEW PRODUCT LAUNCH
CUSTOMER SERVICE
DRIVING DIRECT SALES
CUSTOMER INSIGHT
CUSTOMER LOYALTY
13%
14%
15%
16%
16%
55%
6%
1%
6%
Source: B2B Marketing Magazine, Social Media Benchmark, 2013
STRATEGIC REASONS FOR
USING SOCIAL MEDIA
10% NURTURING LEADS
36% GENERATING LEADS
48% THOUGHT LEADERSHIP
54% BUILDING BRAND PRESENCE
SOCIAL MEDIA NEEDS A CLEARLY DEFINED STRATEGY FOR SUCCESS
TO ENSURE SUCCESS: NEED
TO DETERMINE THE METRICS
Source: ExactTarget, January 2014
Agree is Agree will Don't agree
SOCIAL MEDIA
MARKETING IS
PRODUCING ROI:
34% AGREE
SOCIAL MEDIA
MARKETING WILL
EVENTUALLY
PRODUCE ROI:
52% AGREE
GETS MANAGED
WHAT GETS
MEASURED
FIND OUT MORE AT
ON THE EDGE: BRISTOL19 MARCH 2014
