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B2B Marketing & Sales Trend for 2016
Introduction
Introduction
• 2016 is marked as the year of integration of sales and marketing.
• This year manifests the need to endorse the upcoming trend to help your organization expedite growth.
• So what trends should B2B sales and marketing teams brace?
Checkout the list below what are the hottest trends in 2016
• 2016 is marked as the year of integration of sales and marketing.
• This year manifests the need to endorse the upcoming trend to help your organization expedite growth. • So what trends should B2B sales and marketing teams brace?
Checkout the list below what are the hottest trends in 2016 -
The assimilation of sales and marketing tech sheaf:From sales data in the CRM to central content libraries with insights into content utilization, 2016 will see team solidifying their tool setsThe assimilation of sales and marketing tech sheaf:
From sales data in the CRM to central content libraries with insights into
content utilization, 2016 will see team solidifying their tool sets
CRM for engaging prospects
1) CRM for engaging prospects
For the engagement of prospects, maximum CRMs consolidate content insights within their data.
2016 is the year of the customer and CRMs must line up with.
Marketing Automation Strategy
2) Marketing Automation Strategy
According to an online survey, companies are more likely to use marketing automation platforms
Employee Advocacy3) Employee Advocacy
73% of salespeople use social networks as part of their
sales process
Predictive Sales Analytics
4) Predictive Sales Analytics
Analytics-enabled teams report more sales reps achieving individual quota
Prospecting & Sales Intelligence
5) Prospective and Sales Intelligence
Top-notch sales companies are more proficient at understanding their prospect’s business challenges, as
compare to all others
Content-The means of productivity
6) Content – The means of Productivity
In order to expedite preeminent sales productivity, a process to clean and manage content in a continuing fashion must be
advanced
Data Driven DecisionData Driven Decision
Organizations are moving gradually towards employing, using and
endorsing data in order to make smarter decisions regarding their sales
process
Predictive Sales ProcessPredictive Sales Process
Sales organizations are more likely to deploy sales analytics solutions. Analytics help sales teams report
on more authentic and actionable sales forecasts
The Significance of Content for SalesThe Significance of Content for Sales
Marketers with buyer-aligned content are profited with double the revenue attributed to their marketing efforts
Marketing AlignmentMarketing Alignment
There should be an alignment between sales and marketing for a company to execute effectively
So let’s make 2016 count
About Blue Mail Media