11/15/2014B2B Copywriting & Consulting

B2B Content Marketing:

The Challenge… The Opportunity

EVERYONE’S DOING IT (91% of B2B Marketers Use Content Marketing)

BUT…

MOST HAVEN’T MASTERED IT(Only 36% are effective at it)

Data from @laurenkgray/The Visual Brand

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B2B Content

MarketingTo stay ahead of the competition, you must:

Compete effectively…

Break through the noise…

Gain & Retain Customers

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Compete Effectively…with Inbound

Marketing

Plan B2B content for the

entire sales process

Target the customer with

tailored content along the

buying cycle

One MESSAGE, One VOICE

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Hit the Benefits Hard…

What positive, bottom line

benefits can your company

make?

Stop Customers in Their Tracks with

Compelling B2B Content

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Build TRUST

Go beyond what you provide

… and how you do it…

Go beyond added value...

Provide continuing

value

Publish B2B Content that gains & Retains

Customers…

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Turbocharge Your B2B Content with the

Content Trifecta

1. LEAVE NO GAPS – publish for the entire

sales process

2. Develop the RIGHT MESSAGE with the

RIGHT CONTENT

3. Provide QUALITY CONTENT that BUILDS

RELATIONSHIPS for the LONG-TERM

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Elevate Your B2B Content:

Killer Content = Integrated Content

To stay ahead of the competition

build on your content… and

INTEGRATE your message

to DRIVE results

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What’s Trending Today….

Surging in popularity

Mobile Marketing

Telling stories

Knowledgeable content

Marketing Channel

explosion

Examples

Smartphones: Quick

Response Code links

Content: Case Studies

Value Added Content: White

Papers

Multimedia Marketing: Podcasts, webinars, blogs, social

media, etc.

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Call Alex Milo @ 256-886-4684 to Find Out More About How to Boost Your Lead

Generation and Achieve Breakthrough Results

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This presentation was created by:

Alex MiloB2B Copywriter & Consultant“Helping generate leads for transportation & logistics companies”

Professional B2B copywriter and is certified in SEO copywriting. He consults and writes original B2B

marketing content helping transportation and logistics companies develop and implement their content

marketing strategies.

• Certified Professional Logistician (CPL). He has over 25 years of transportation and logistics experience,

having worked in operational, customer service, and business development positions.

Connect with Alex on:

LinkedIn

Google+

www.b2bcopywriting-alexmilo.com

ABOUT

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