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When it comes to B2B lead generation, knowing which channels work best for your buyers is vital to developing a well planned and effective marketing strategy. Check out the stats on the above infographic to learn the key B2B channels that have worked for other businesses.
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www.ReallyB2B.comMarketing Measured by Sales
* Placester Hot or Not infographic / Webdam infographic /
G2M Solutions / Gomomentum / MarketingProfs
B2B Lead GenerationWhich channels work best?
78%of B2B marketers say that generating more leads is their biggest challenge
71%of B2B marketers are using content to generate leads
72%of PPC marketers plan to increase PPC budgets in 2014
65%of senior executives have visited a vendor’s website after watching a video
53xmore likely to appear on the first page of Google’s search results than text
Videos are
227more effective for lead generation than Facebook or Twitter
LinkedIn is
65%
%
of people who receive direct mail marketing make purchases or otherwise engage with the business