B2B Awards 2014

Winners and runners up

B2B Awards 2014

Category 1. Best multichannel campaign

Winner: ‘Any which way’ for Worldpay by Earnest

Runner-up: ‘Innovation transferred’ for Danfoss by

Cross-Border Communication

B2B Awards 2014

Category 2. Best use of direct mail

Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft

Devices) by The Marketing Practice

Runner-up: ‘Castrol Biotac MP – Protect more’ for Castrol

by Stein IAS

B2B Awards 2014

Category 3. Best use of live-event marketing

Winner: ‘Local government digital fund’ for O2 Enterprise

by The Marketing Practice

Runner-up: ‘Adobe create now event: Live creative jam’

for Adobe by Torpedo (not listed)

B2B Awards 2014

Category 4. Best public relations campaign

Winner: ‘Soldiers’ wills: Introducing the unheard voices

of WW1’ for Iron Mountain by Berkeley PR (not listed)

Runner-up: ‘The world’s first smartwatch bank’ for

Intelligent Environments by M&C Saatchi PR (not listed)

B2B Awards 2014

Category 5. Best use of creative

Winner: ‘Beautiful technology’ for Vauxhall Fleet by

Graymatter (not listed)

Runner-up: ‘The smart playground by Kompan’ for

Kompan by Pull Digital

B2B Awards 2014

Category 6. Best use of digital techniques and

technologies

Winner: ‘Data driven souvenirs’ for IBM by OgilvyOne

Runner-up: ‘ITV Studios MIP experience’ for ITV Studios

by Rawnet

B2B Awards 2014

Category 7. Best use of social media

Winner: ‘Leading the export conversation online’ for DHL

Express UK by Something Big

Runner-up: ‘O2 social insights and the business’ by O2

B2B Awards 2014

Category 8. Best use of content marketing

Winner: ‘Care homes and hotels: Content with a cause’

for Miele Professional by Really B2B

Runner-up: ‘Business reimagined: Meet the frustrations’

for Microsoft by Mason Zimbler, a Harte Hanks Company

(not listed)

B2B Awards 2014

Category 9. Best website

Winner: ‘IRIS – On the money’ for IRIS Software by

Earnest

Runner-up: ‘Equator website’ for Equator Design by

Athlon (not listed)

B2B Awards 2014

Category 10. Best use of customer insight

Winner: ‘Spot the winners: Unlocking growth through

predictive modelling’ by RS Components (not listed)

Runner-up: ‘Uncovering insights to accelerate

opportunities for Oracle’ for Oracle by Momentum ABM

B2B Awards 2014

Category 11. Best use of thought leadership

Winner: ‘Town centre investment management’ for Peter

Brett Associates by NextBigThing

Runner-up: ‘State of the state 2013’ by Deloitte (not

listed)

B2B Awards 2014

Category 12. Best limited-budget campaign

Winner: ‘Clear sky to growth’ for ClearSky by Clock

Creative (not listed)

Runner-up: ‘Telling the Oracle story through Joe’ for

Oracle by Momentum ABM

B2B Awards 2014

Category 13. Most commercially successful

campaign

Winner: ‘Leap. More to believe in’ for CFM by Gravity

Global

Runner-up: ‘Answer the call programme’ by Conversant

(not listed)

B2B Awards 2014

Category 14. Best integration of sales and

marketing

Winner: ‘Gibbs & Dandy customer contact programme’

by Gibbs & Dandy (not listed)

Runner-up: ‘The Brother partner training tool’ for Brother

by BiteDA (not listed)

B2B Awards 2014

Category 15. Best corporate decision maker-

targeted campaign

Winner: ‘Avnet connect’ for Avnet by Purechannels

(not listed)

Runner-up: ‘Cisco partner activation programme’ for

Cisco by Fox Parrack Singapour

B2B Awards 2014

Category 16. Best SME-targeted campaign

Winner: ‘Care home and hotels: Content with a cause’

for Miele Professional by Really B2B

Runner-up: ‘Autodesk Fusion 360. Real people. Real

products. Real stories’ for Autodesk by Torpedo (not

listed)

B2B Awards 2014

Category 17. Best corporate decision maker-

targeted campaign

Winner: ‘Local government digital fund’ for O2 Enterprise

by The Marketing Practice

Runner-up: ‘Xerox managed print services campaign’ for

Xerox Managed Print Services by Fox Parrack Singapour

B2B Awards 2014

Category 18. Best international audience

campaign

Winner: ‘Emerging markets campaign’ by Cartus

Runner-up: ‘Everywhere it matters’ for Thales by Gravity

Global

B2B Awards 2014

Category 19. Best internal audience campaign

Winner: ‘Risk management – Don’t just tick. Check’ for

EY by Chaos Design

Runner-up: ‘In their shoes’ by Deloitte (not listed)

B2B Awards 2014

Category 20. Best brand initiative

Winner: ‘It’s not just safety gear’ for Arco by We Are

Runner-up: ‘Leap. More to believe in’ for CFM by Gravity

Global

B2B Awards 2014

Category 21. Best B2B product launch campaign

Winner: ‘Good to go’ for Standard Life by Sean Moore

and Tony Bibby

Runner-up: ‘The gift of invention’ for

RS Components/DesignSpark.com by (not listed)

B2B Awards 2014

Category 22. Best B2B lead generation campaign

Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft

Devices) by The Marketing Practice

Runner-up: ‘Demand generation factory’ by Salesforce

(not listed)

B2B Awards 2014

Category 23. Best lead nurturing campaign

Winner: 4G launch campaign’ for O2 Telefonica by The

Marketing Practice

Runner-up: ‘UnaVista trade repository campaign’ for

London Stock Exchange Group by Gravity

B2B Awards 2014

Category 24. B2B marketer of the year

Winner: Mark Murphy, business marketing manager,

Premier Inn (not listed)

B2B Awards 2014

Category 25. B2B marketing team of the year

Winner: Brother UK (not listed)

B2B Awards 2014

Category 26. B2B PR agency of the year

Winner: Man Bites Dog

B2B Awards 2014

Category 27. B2B marketing communications

agency of the year

Winner: Earnest (not listed)

Runner-up: The Marketing Practice

B2B Awards 2014

Category 28. Grand Prix

Winner: ‘Good to go’ for Standard Life by Sean Moore

and Tony Bibby

A full list of 2014’s B2B Awards

winners and runners-up

can be found at:

www.b2bmarketing.net/awards