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9.1 M views3,500 mentions
MOM SONGPOLAR VORTEX Allstate’s post got nearly 12,000 likes
Victoria Secret’s playful message received675 retweets & 1,095 favorites
#
SELFIES#Beautyis campaign saw
300,000 likes & 20,000 sharesSUPER BOWL XLVIII COMMERCIAL "PUPPY LOVE" The cutest best friends EVER received 53 M views
#KISSFORPEACE hashtag was used more than 60,000 times by its followers
VALENTINES DAYwas mentioned 150,000 times
Received 10 M viewswithin 10 days
#TWEETINGWITHMITTENSHashtag was used over
7,000 times by followers
THANK YOU MOMSOCHI OLYMPICS
BACON SCENTED ALARMContributed 40% of
total channel views.
I WILL WHAT I WANTThe Misty Copeland video
inspired 6.7 M views
2015 KIA SOUL EVHAMSTER COMMERCIAL
The auto giant's video saw5.8 M views on YouTube,
and 4 K Retweets
LOST & FOUND SERVICE30% of channel views
came from this video.
FIRST KISS WREN 93 M views
EMIRATESALL-TIME GREATS
PEPSI MAX JEFFGORDON PRANK 2The epic prank receivedover 17 M views
WINNER STAYS98 M views
JANUARY
FEBRUARY
MARCH
APRIL
MAY
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ESURANCE#Esurancesave30 was used over 300,000 times by its followers
AWESOME THINGS BRANDS DID
IN 2014
BRAZUCAAdded 3.2 M
followers in 30 days
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
NIKE FOOTBALLLAST GAME
73 M views
JOHNNIE WALKER'S GENTLEMAN'S WAGERCaused a 200% increase in Subscriber Growth Rate
Cristiano Ronaldo And Pelé Emirates Football: The
campaign gave the brand 7.4 M views and an
engagement score of 1,000 on the hashtag.
#EVIANSPIDERMANOver 20 M viewsand 500 retweets
INTRODUCING SAMUEL ADAMS HeliYUM
Over 3,000 shares and 400,000 views in one day
EXPERIENCE THE POWER OF A BOOKBOOKSubscriber growth rate went up by 40% after the video release
HALLOWEENHalloween campaign received 82,000 likes, 1200 comments and was shared 6,700 times
#LIKEAGIRL53 M views30,000 new fans211,000 Likes
MCDONALD'S GOL!FIFA WORLD CUP - BRASIL 20147.2 M views
MAY THE 4THBE WITH YOU
Got over 6,000 Likes10,000 Retweets
#riskeverything wasused over 130,000 times
McDonald's most engaging Facebook post
WORLD CUPCampaign #GamebeforetheGame received over 700,000 likes
NATIONAL CHEESECAKE DAY#NationalCheesecakeday was used 14,000 times by its followersand received 15,000 mentions
#MACYSPARADE#MacysParade was used 30,000 times by followers
ALS ICE BUCKET CHALLENGEThe tongue in cheek video saw 5 M views
GOPRO HERO 49 M views in first 10 days
WALL HUGGER14.7 M views in 10 days
MEET THE URBANITECaused a 105% increase
in video views growth
MOST EPIC SAFETY VIDEO EVER MADE #AIRNZHOBBIT
Received 10 Mviews in 8 Days
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CHRISTMAS MIRACLE:SPIRIT OF GIVINGReceived 2.5 M viewswithin a week
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DROGBA VS. MESSI:#EPICFOOD Received 32 M
views within 10 days
BUILD YOUR OWN MERCEDESON INSTAGRAM #GLABYO
Added 20,000 fans onInstagram during the campaign
MOVEMBERWas retweeted 600 times
YOUR WISHESDELIVERED CAMPAIGN
Subscriber Growth rate went up by 80%
...
MINIONS CHRISTMAS2.1 M Shares, mostshared brand post ever
@
Facebook organic reach may have tanked, but that didn't stop brands from doing awesome things on social media. Laugh, cry and cringe at
the best social media highlights of 2014, how many can you remember?
All data was compiled from the Unmetric social media intelligence
platform between January and December 2014.
[email protected] www.unmetric.com @unmetric
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Most InnovativeMost Shared Most ViewedMost Liked
Facebook LikesFacebook ViewsFacebook SharesFacebook Comments
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Number of times Hashtag was usedRetweetsYouTube ViewsSubscriber Growth
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Received 96,000 Likes andwas shared 138,000 times
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![Awesome things Brands did on Social Media in 2013 [INFOGRAPHIC]](https://img.pdfslide.us/doc/110x75/55d499d1bb61eb92698b46bf/awesome-things-brands-did-on-social-media-in-2013-infographic.jpg)
