AVOID BAD

COPYWRITING

NEURONIMBUS SOFTWARE SERVICES P. LTD

Do you think people read all those support emails, FAQs, website copies,

etc?

NO!!!

The attention span of readers has gone down from 12 seconds in the

year 2000 to 8 seconds in 2013. Moreover, only 28% of text on

throughout the web pages is read by an average internet user.

Your copy is useless for any internet user if it doesn’t make their lives

better. In more than one way, it is an insult!

Let’s look at some pointers to be kept in mind while

copywriting for any given product / service webpage!

1. Be your own

Advertising Agency

Just like an advertising agency, learn how to

convince a consumer to buy.

Bring the UX copywriting in the same manner and

you’re halfway through your journey of writing a

blockbuster copy.

2. K.I.S.S

Since we only have 8 seconds of our users’ attention,

long sentences is what we should not be focusing

upon.

Also. Simpler words are easier to read and

understand, since your audience might not below to

an advanced reading level.

Never expect your audience to reach you. Rather

meet them where they belong.

3. Use your speaker’s

language.

Don’t be afraid to use certain jargons that your

audience is familiar with.

A thumb rule would be to avoid internal words and

technical jargons.

What you write might be not be crystal clear to any

common user, apart from your colleagues.

4. “Why” goes along with

“What”.

Although a call-to-action like “REGISTER” just

serves the purpose, giving out a reason for acting

upon an instruction would only take you a few extra

miles away.

You must allow your audience to envisage the

advantage of their action. Because only then, they

are more likely to do it.

5. Bullet Points Are A

Must.

Bullet lists make the reading process easier.

Bullet points create a sense of attraction.

Bullet points are fun to read.

Bullet points “break” monotony.

6. Don’t Forget To Enjoy!

Humor bridges the gap between a boring website and a

viral website.

Take liberty with an image or idea to let your audience

enjoy reading your content. The more interactive it is, the

better would the reader ratio.

Also, never use a passive voice while you’re trying to

create fun in your content. Citing hypothetical examples

to your funny story won’t harm either ;)

If, after all of these tips, you still doubt the copy

you have written, run it through someone not in

the same industry and take note of their

feedback.

Re-write your copy if needed and voila! You’re

all set to deliver your audience with some

extremely well put up copy!

For more information, visit us at:

www.neuronimbus.com

Facebook:

www.facebook.com/neuronimbus

Twitter:

@neuronimbus

THANK YOU!