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Presented by Aitoc Organized by ADWORDSROBOT
Automating Email
Remarketing in Magento
1. Remarketing basics
2. Remarketing options in Magento
3. Remarketing email and automation
What is remarketing?
Getting back to the people previously
exposed to your marketing message.
Remarketing is…
www
<!- ->
x 3
Country
Interests
Birthday
etc.
The Event
Event = an interaction with
your website
Events
• website visit
• pageview
• adding to cart (abandoned carts)
• purchase
Trackers
• Google Analytics
• Facebook pixel
• Twitter remarketing tag
• Magento
Channels
• Google Adwords
• Social networks
• Third-party services
The average shopping cart
abandonment rate?
37%
www.aitoc.com/blog/abandoned-cart-tracking-google-analytics/
Shopping Cart Recovery Strategy
1. Understanding the reasons
2. Writing great email copy
3. Sending automatic emails
1. Shopping cart abandonment reasons
2. Creating powerful email copy
2. Creating powerful email copy
2. Creating powerful email copy
2. Creating powerful email copy
2. Creating powerful email copy
2. Creating powerful email copy
Will purchase
54%
Not sure
46%
“54% shoppers say they will purchase
products they left in their cart, if
offered again at a discounted price”.
3. Finding a way to send targeted emails
https://www.aitoc.com/en/magentomods_abandoned_carts_alerts.html
3. Finding a way to send targeted emails
3. Finding a way to send targeted emails
• first email - Hello!
• second email - Here is a coupon for you
• third email - Last chance to buy
3. Finding a way to send targeted emails
• first email - 30 to 60 minutes
• second email - 24 hours
• third email - 72 hours
Events
• website visit
• pageview
• adding to cart (abandoned carts)
• purchase
Trackers
• Google Analytics
• Facebook pixel
• Twitter remarketing tag
• Magento
Channels
• Google Adwords
• Social networks
• Third-party services
Followup email
After-purchase email
• Product review
• Customer birthday
• No login for X days
• Product added to wishlist
• Customer visited a product
+
Followup email
After-purchase email
+by
Webinar takeaways
1. There are remarketing opportunities in Magento.
2. The most valuable ones occur in the shopping cart.
(but 68% of sales may be stuck there).
3. You can easily remarket with automatic email.
Twitter: @AlesiaKrush
Email: [email protected]
Website: www.aitoc.comAlesia Krush,
Director of Marketing at aitoc.com
Q and A
