Augmented Reality Marketing Conference Dublin 2015 :Immersivly presentation

They will know it when they see it

How virtual reality and augmented reality can

transform how we pre-visualise new buildings

Louis Jebb

CEO, Immersiv.ly, 29 April 2015

Immersiv.ly: VR and the construction industry - April 2015

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The challenge:

To ‘see’ a building

Show people what they

need: so they know they

need it before it is built


3

The challenge:

A test of vision

What view?

What medium?

Sense of presence

Interactivity

Combination of VR +

AR can provide all


4

The 2D challenge:

Points of entry

Where do you start?

Where do you finish?


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The 2D challenge:

Drawing in one plane

Sydney Opera House 1957

Sketch that won commission


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The 2D challenge:

The picturesque

An artist’s methods


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The 2D challenge:

Perspective

A sense of depth


8

The 2D challenge:

Sections

Getting “inside”


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The 2D challenge:

A model in 3D

Challenge of scale


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The model Where’s the way in?


11

CAD answers

‘Photoreal’ feel


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CAD links

To physical model

Grafton at 2012

Venice Biennale


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CAD answers: AR 3D modelling (Darf design)

The AR link


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CGI answers: VR simulation (Makemedia)

The AR link


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CGI interactivity: VR + AR (Immersiv.ly)

The AR link


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The answer:

A VR + AR vision

Put on a headset for an

inside-out view

‘Real’ medium

Sense of presence

Interactivity

Drag and drop approach

to customise AR content

Combination of VR + AR

can provide all