Attracting Your Customers

@jasonfreshlyTHE FRESH IDEA GROUP

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2

SponsorsAdvocates

In Kind

Supporters

WHY?3

INSPIRATION

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INSPIRATION

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IMAGINATION

INSPIRATION

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IMAGINATIONCREATIVITY

INSPIRATION

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IMAGINATIONCREATIVITY

CURIOSITY

FRONT/SPEAKER

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FRONT OF

ROOM

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FRONT/SPEAKER

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IN PLACE

WHY?11

EMOTION12

COMMUNICATION

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YOUR CUSTOMERS

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Customer Profile TemplateName: ______________________ male | female Age: __________ Job Title: ____________________Location: ____________________Income: ______________________Marital Status: ________________Kids: _________________________Birthday: _____________________

Challenges they face professionally: ___________________________________________________________________________________________________________Challenges they face personally: _______________________________________________________________________________________________________________If they could have one problem solved (in relation to your business) what would that be?: ____________________________________________________________________________________________________________________________________________

Purchase Power: ________________ Other People involved: ______________Previously Purchased from you: _____________________________________Where do they find business advice: ___________________________________________________________________________________________________

How do they communicate: ____________________________Where do they get their news: __________________________3 Hobbies: _________________________________________________________________________________________Vacation Destination: ___________________________________

Social Profiles:

STORY-TELLING16

EMOTION17

STORY-TELLING18

GENERATIONALMARKETING

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GENERATIONALMARKETING

PLATFORMMARKETING

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GENERATIONALMARKETING

PLATFORMMARKETING

TARGETEDMARKETING

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GENERATIONALMARKETING

PLATFORMMARKETING

TARGETEDMARKETING

A/B TESTING22

STORY-TELLING23

HOW DOES YOUR PRODUCT ATTRACT

CUSTOMERS?24