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marketing that accelerates growth
ABOUT US…BOUTIQUE FIRM. FOUNDED 2002.
Gain Visibility
Attract Customers
Build Credibility
Make Sales
INNOVATION
Our integrated strategy brings
together the best of marketing and public relations to help you
achieve your business goals because if you
succeed, we succeed.
Our DifferenceNOT YOUR ORDINARY AGENCY
DEDICATION
Our principals and seasoned professionals work directly with you,
not some junior account rep, to give
you the attention you deserve.
EXPERTISE
We are technology savvy, proven PR and marketing performers who understand the market dynamics, technologies and
buyers without any handholding.
RESULTS
We have learned what makes a B-to-B sales
cycle work and how to connect with industry
influencers… we combine creativity
with smart strategy to deliver the results you
expect!
Valerie DriessenSpecialties: Strategy, positioning, branding, demand generation, lead nurturing, Internet presence, sales toolsYears Experience: 15+
Lorraine Kauffman-HallSpecialties: Strategy, corporate image, media and analyst relations, PR 2.0, crisis management, partner relations, reference customer programsYears Experience: 20
DEDICATION
Your project engagement team is assembled from a talented pool of strategic, creative and marketing professionals based on your particular needs. Here’s a sample of our members…
Rachel MedanicSocial Media
Charlotte ChangCreative Design
Edit VarsanyiWeb Development
Molly CookMarketing & PR Support
Carrie BrooksMarketing & PR Support
Phil KavanaughCopy Editor, PR Support
Rita MailheauCopy Writer
OUR SENIOR TEAM WORKS DIRECTLY WITH YOU
EXPERTISERELEVANT B2B & IT MARKETING KNOWLEDGE
Information Technology Industry Verticals
• Authentication, Access Control, ID Management
• Network Security• Application/Data Security• Security Management,
Assessment, Incident Response
• Financial services• Energy and utilities• Health care• Local and federal
government• Defense• Manufacturing• Retail
From embedded technologies to enterprise software, the members of the Attain team have spent the last 10+ years helping information technology growth companies introduce innovations, penetrate new markets and generate demand.
BE VISUALAttention spans are
shrinking
INNOVATIONMAXIMIZE RESULTS WITH SMART IDEAS
SHOW SOME LOVEPress respond to
kindness
PR + Paid + Social = MAXIMUM SUCCESS
CONTENT IS KING Customers want to be
informed, not sold
Less Media + Less $ = GREATER
OPPORTUNITIES
RESULTS“Thanks to Attain Marketing our web site traffic has more than tripled and we have heightened interest in our products and services from companies in our target industries, including Fortune 500 leaders and high profile government agencies – our business development team is ecstatic.”
−Nicholas Miller, CEO
“We turned to Attain Marketing to tap its expertise and network of contacts with the most widely known and respected analyst and media outlets covering information security. They knew our market cold and quickly spearheaded an aggressive communications campaign that greatly increased Bharosa’s visibility – a key factor that contributed to our acquisition by Oracle.”
−Jon Fisher, CEO
“The Attain team is fantastic in a start up environment as they know how to get huge results on a start-up budget. The results they drove in press coverage, creative approaches to air cover for a small company and analyst relations were world class.”
–Sara Gates, VP Marketing
“Attain Marketing helped us carry out several highly targeted public relations campaigns that brought us in contact with some of the industry’s most influential media and analysts. In addition, they provided extensive guidance in the selection of a new target market that yielded greater product traction and increased sales opportunities.”
–Charlie O’Rourke, SVP
STRATEGIC SERVICES
• Define goals and objectives• Construct competitive position• Develop go-to-market strategy • Build actionable plans
PLAN TO SUCCEED
PR SERVICES
• Identify and engage your industry’s most influential analysts, media and bloggers
• Increase press release pick up rates and news coverage
• Position spokespeople as trusted sources who are called upon for opinions and quotes
• Create industry buzz and uncover new sales opportunities
INCREASE VISIBILITY
SOCIAL MEDIA
• Find target audiences online and stimulate conversations through the delivery of engaging content
• Build and maintain your authority in the blogoshere
• Participate in online communities to connect with target audiences and gain actionable insights
ENGAGE TARGET AUDIENCES
SALES ENGAGEMENT
• Identify and attract the right prospects using advertising, email marketing, search marketing and events
• Support the sales cycle with the right tools and communications to move prospects from awareness through to loyalty
• Automate processes and track results
SUPPORT THE SALES CYCLE
CONTACT INFORMATION
Lorraine HallPhone: 704.882.0443Email: [email protected]
Valerie DriessenPhone: 949.328.9287Email: [email protected]
Web: www.attainmarketing.comBlog: blog.attainmarketing.comTwitter: twitter.com/attainmarketing