Atomize Your Content: How to Make More Content With Less Effort

@Uberflip @HanaAbaza @JayBaer

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Jay Baer President, Convince & Convert @jaybaer

Hana Abaza VP Marketing, Uberflip @hanaabaza

Atomize Your Content: How to Make More Content

With Less Effort


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WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar J)


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Join in on

WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar J)


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STICK AROUND FOR A DEMO


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About Uberflip

We help marketers create, manage and

optimize the content experience – no IT

required!

Power your content library, resource

center, blog and more.


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About Jay Baer!


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More Content Than Ever

§  69% of B2C content marketers are making more content this year

§  70% of B2B content marketers are making more content this year

§  Most of that content will not be a home run


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Content Atomization Is… Taking a strong content marketing platform or theme

and executing it in many, strategically sound ways


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3 Reasons Atomization Isn’t Optional

§  Atomization is resource efficient

§  Atomization helps win the relevancy wars

§  Atomization includes built in amplification

and lead generation options


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Atomization Magically Creates Resources

for the Busy Marketer!


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§  In-depth

§  High production value

§  Expensive and time-consuming to produce

§  Hefty, definitive content

§  Intended to be shared, saved, kept

Content Type 1 BRICKS


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Examples of BRICKS

§  Webinar

§  Podcast series

§  Video series

§  eBook

§  Mobile app

§  Slideshare presentation


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Content Type 2 FEATHERS §  Concise

§  Routine production value

§  Inexpensive and fast to produce

§  Lightweight content (like a blog post)

§  Intended to be disposable


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Examples of FEATHERS

§  Blog post

§  Guest post

§  Podcast episode

§  Infographic

§  Social media content

§  Short-form video


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Tie Bricks and Feathers Together

§  The 8x1 rule

§  Make feathers from bricks

§  Create bricks from feathers


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Uberflip Takes Feathers And Turns Them Into Bricks!


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We Tell Ourselves the Same Lie

“My customers are too busy to pay attention to my content”


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Relevancy Magically Creates Time

§  85% of our online time is spent on 15 sites or fewer

§  People go to your website for a very specific purpose that is typically mid-funnel


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§  You need to fish where the fish are – especially at the top of the funnel

§  You must become a digital dandelion

Relevancy Magically Creates Time


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The more places and formats your content exists the better

chance you have of it being consumed.


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Home Base or Hub

Venue 1

Venue 3

Venue 4Venue 2

Venue 5


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One Piece of Content, 10 Executions

§  Multiple opportunities for amplification

§  Multiple opportunities for lead generation


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QUESTION TIME!

Jay Baer President, Convince & Convert

@JayBaer

Hana Abaza VP Marketing, Uberflip

@hanaabaza

hub.uberflip.com

Find out how Booker decreased theircost per lead by 71% with content.

READ CASE STUDY

http://www.uberflip.com/case-studies/booker?utm_source=SlideShare&utm_medium=Webinar%20Slides&utm_campaign=Content%20atomization%20webinar