Cisco is worldwide leader in IT , a leading supplier of networking equipment for the internet.

Assessing Growth

Opportunities

Intensive Growth

Integrative Growth

Diversification Growth

INTENSIVE

GROWTH

A growth objective within the reference market it operates.

Let’s analyze the intensive growth in Cisco….

Cisco developed partnership with Sony, Matsushita, and US West to co-brand its modems with the Cisco logo.

Cisco managed to catch the internet wave, with products ranging from modem access shelves (AS5200) to core GSR routers that quickly became vital to Internet Service Providers.

INTEGRATIVE

GROWTH

A growth objective within the industrial chain, lateral expansion of its generic activity, backward and forward.

Let’s analyze the integrative growth in Cisco….

Cisco acquired various companies between 1992 and 1994, such as Kalpana, Grand Junction, etc., which together formed the Catalyst Business Unit.

By 2004, Cisco offered several home entertainment solutions, including wireless capabilities for music, printing, video and more.

DIVERSIFICATION

GROWTH

A growth objective based on opportunities outside its normal field of activity.

Let’s analyze the diversification growth in Cisco….

CISCO CONNECTED SPORTS

The Human Network

Social Media Marketing

With such marketing strategies, Cisco’s revenue increased 41% from 2006 to 2008.

Cisco’s plan to reach out to the customers is a viable one!

Connecting the unconnected!

ABOUT CISCO ASSESSING GROWTH OPPORTUNITIES

INTENSIVE GROWTH

INTEGRATIVE GROWTH DIVERSIFICATION GROWTH

RECAP…

DISCLAIMERCreated by Shivanjali Sharma, NIT Allahabad, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.