ASSIGNMENT - [YM Brand Positioning]

[Minh Vu- Ngoc Ngan]

YOUNG MARKETERS

POTENTIAL MARKETING YOUNGSERBig and challenging world:

Real professional Marketing world

YOUNG MARKETERS IS THE

“EMPOWERING CONNECTOR”

: The marketing contest to seek for the talents in

VietNamese students nationwide

Outcome: 3 seasons with more than 1500 contestants.

: The empowerment program led by top 20

marketers in Vietnam for the best talents in

Young Marketers Contest

Outcome: Elite 1 (Completed) , Elite 2

: The platform to connect with & empower the

business/marketing clubs, associations at

universities and drive partners’ activities to

better and wider impact

Project: Connection with FPT, RMIT, UEH,FTU

: The platform to empower (invest and guide)

the youth to make the better world

1st: WECANCHANGETHIS

Young Marketers Contest

Young Marketers Elite Development Program

Young Marketers Initiatives

Young Marketers Connection

To the youngsters (18-24), who have marketing passion but concern about real marketing

world, they want to empower to inspire going forward with their passion.

Young Marketers with 4 platforms: the Young Marketers Contest, Young Marketers Elite

Development Program, Young Marketers Connection, Young Marketers Initiatives ,

YM empower to inspire them into real marketing world

BRAND POSITIONING

Young Marketers Initiatives

2. Competitive Environment3. Target

4.. Insight

8. Discriminator

7. Reason to believe

5. Benefit

6.. Value & Personality

Marketing Contest, marketing education/training, Funds for Youth’

better-world Ideas, Marketing sharing idea & discussing forum, Young&

potential students hunter

Youth 18-24Balance genderHoChiminh dominantHave passion with marketing but lack of experience in marketing world

1. Root strength

ProfessionalInspiredPractical

Be empowered by the top marketers in Vietnam

Professional marketing, “Top marketers is empowers”

Experience real marketing world,

connect with young marketers, top

marketers

The Young Marketers Contest, Young Marketers Elite Development Program,Young Marketers Connection,

Young Marketers Initiatives

BRAND KEY

. Be oriented, shared and trained by

top professional marketers in VN

ExperienceOrientedConnected

Being fresh and inexperienced but passionate for a longterm career in marketing, I want to

have more real experience with real Marketing world including meeting top Marketers,

working on real Marketing cases and being guided in the right career orientation.

Empower potential Marketing

youngsters to grow

Essence