Assignment

of

Management Principles and

Practices

Submmited by:-Asiful HaqueMBA/15056/13

Semester:1st

TopicMarket Audit of AUDI in German Market

Company’s profile

Audi is the name of a luxury car manufacturer

that was first established in Zwickau, Germany in

the year 1909.

Audi cars are famous not only for its impeccable

sophistication design and style but also for its hard

found creative and innovative ideas.

Audi cars are manufactured in India (Aurangabad)

Company’s profile Audi has many models, Some of them are:-

Audi A3

Audi S8

Audi S4

Audi TT

Audi RS4

Audi Q7

Audi A4 and many more

Audi connect services

Audi music stream

News online

Navigation with Google Earth™ and Google Street View™

Point-of-interest search

Travel information / weather

Online traffic information

Wi-Fi hotspot

Destination entry via myAudi or Google Maps™

How Audi Cars Reach The Dealer

The Car Parts are first manufactured in Germany.

Then they are shipped to India as parts, and reach

Aurangabad where they are assembled.

Then the cars are transported through trucks to the

Dealer in Bangalore, a maximum of 4 Audi cars will be

sent in 1 truck at once

Channel Of Distribution of Audi Manufacturer Assembly Dealer Customer

Services

Audi BMW Mercedes Benz

After Sales Free Service

2 - -

Customization Upon Request

Yes Yes Yes

Pick Up And Drop Available Available Available

Tow Service By The Company

Audi & Competitors

There are numerous brand are there in the field of sports cars and luxurious cars:-

BMW

Mercedes

Opel

Porsche

Volkswagen

Audi & Competitors

Bangalore Population- 95,84,676

Territory Population

East 21,77,813

West 17,00,254

North 24,76,249

South 32,31,424

Particular

Market share

In Quantity

BMW 40% 2000

AUDI 35% 1700

BENZ 20% 1000

OTHERS 5% 250

Channel of Distribution

Assembly Plants

Warehouses

Dealers

Outlets

Customers

Review

I love this car -- it looks great inside and out, the build quality is

extraordinarily high, and it offers just the right balance of tight

handling, comfort, and size.

Personally, I find the engine to be more than up to the task for

fun driving (especially when combined with the sport

suspension, which I also have), although if you're after raw

horsepower you should probably look for something other than

the A4 at this price.

That’s All

Thank You