Starbucks Report:

Business Travelers’ Most Expensed Restaurant (in North America)

Purpose

The purpose of this research report presentation is to inform the reader about the current status of Starbucks, in terms of consumer sales.

Summary

An article written by Kate Taylor, from Entrepreneur.com, discusses a research report about business travelers’ meal expenses are usually from the Starbucks franchise.

Apparently, the Starbucks expenses appear almost twice more than McDonalds, the next leading expensed restaurant.

Business Travel Meal Expenses

A quarterly report made by The Certify SpendSmart examines current business travel spending trends in North America.

According to their first quarter report, Starbucks is the most expensed restaurant. Starbucks accounts for more than 5.26% of all meal expenses.

The average Starbucks meal is around $10.68.

Most Expensed Restaurants

1. Starbucks (4.26%)

2. McDonalds (2.76%)

3. Panera Bread (1.79%)

4. Subway (1.72%)

5. Dunkin’ Donuts (1.33%)

* Percentages = total meal expensestotal expenses per individual vendor

Most Expensed Restaurants

Star

buck

s

McD

onal

ds

Pane

ra B

read

Subw

ay

Dunkin'

Don

uts

0%

1%

2%

3%

4%

5%

Restaurants

Most Purchased (by meal)

BREAKFAST – Starbucks (12.90%)

LUNCH- McDonalds (3.27%)

DINNER- McDonalds (1.72%)

Results

The result is that many business travelers in North America purchase most of their meals from Starbucks and also McDonalds.

Most of them purchase Starbucks during the morning hours for breakfast.

Opinion: Business atmosphere

I believe that Starbucks and McDonalds are the most expensed restaurants because they both acquire a physical business atmosphere.

Incentives

In addition, both restaurant franchises include great consumer incentives, such as:

• Providing free Wi-Fi

• Great social setting where business workers can sit and converse

• Reliability due to their franchise chain

Conclusion

In conclusion, because people familiarize Starbucks as having a business-like atmosphere with updated interior design and free Wi-Fi, people prefer to spend their business meals there.

However, McDonalds is slowly transforming their brand appearance from playful to professional, through the introduction of McCafe; McDonalds is redirecting their scope and reaching out to a different consumer- the businessmen.

By capturing a different audience similar to Starbucks’ consumer group, and maintaining their low prices, McCafe is a competitor for Starbucks.

References

Article retrieved from:http://www.entrepreneur.com/dbimages/article/1397084839-where-business-travelers-expense-most-meals-infographic.jpg

Research Report made by: Certify SpendSmart

*expense data was collected from actual submitted expense reports

Starbucks restaurant (photo) : http://nerdreactor.com/2012/01/24/starbucks-dafuq/inside-starbucks-milton-keynes/

McDonalds (photo): http://wishurhere.wordpress.com/category/mcdonalds/page/2/