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Convincing management to invest in search marketing can be challenging. How do you demonstrate that the company would truly benefit from an increased SEO and SEM budget? Just add big data to your business model to show strong competitive pressure, and explain that the issue can be addressed through additional search marketing spending.
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Consumers spend a lot of time online, leaving behind
huge amounts of information about
themselves and their interests, and what they are
looking for.
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Today, businesses that really embrace Big Data can develop new opportunities for strategic differentiation.
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Online marketers can also use Big Data to get an increase in search marketing budget…
How to convince your boss?
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How do you demonstrate that the company would truly benefit from an increased SEO and SEM budget?
???
Use Big Data to show strong competitive pressure, and explain that the issue can be addressed
through additional search marketing spending!
Demonstrate your competitors’ strenght!
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Use data to show that your competitors are taking the lead! Let’s say you sell shoes online in the US. Point out that the most successful of your competitors, zappos.com, holds an impressive 20.78% share of search! (see next slide)
Demonstrate your competitors’ strenght!
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Show your competitors’ Search Marketing Strategy!
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Back to our example: with a 10.14% organic share of search, zappos.com has more than twice as much organic visibility than shoebuy.com does! What’s more, zappos.com also has a bigger share of paid search than any of the other top competitors within the category! (see next slide)
Show your competitors’ Search Marketing Strategy!
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InsideIndustry can help!
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In today’s online world, it is becoming increasingly important to benchmark performance against competitors. If you don’t get the right market intelligence on time, you will not see the risks and opportunities when you need to.
With InsideIndustry, you can get a current and holistic view of your online market in mere seconds.
How did you convince your boss to invest in Search Marketing?
Did you use Big Data?
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