Sameer Patil(31)

Praveen Minz (32)

Apple Inc.

Industries served –

Computer hardware, Computer software, Consumer electronics, Digital distribution

Geographic areas served –Worldwide

Headquarters – United states of America

Current CEO - Tim Cook

Revenue- $ 156.508 billion (2012)

Profit-$ 41.733 billion (2012)

Employees-72,800 (2012)

Main Competitors

Dell Inc., Samsung Electronics Co., International

Business Machines Corporation, Google Inc.,

Microsoft Corporation, LG Electronics, Lenovo

Group Limited, Hewlett-Packard Company, Sony

Corporation and many others.

APPLE SWOT ANALYSIS

Customer loyalty combined with expanding closed ecosystem

Apple is a leading innovator in mobile device technology

Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)

Brand reputation

Retail stores

Strong marketing and advertising teams

High price

Incompatibility with different

OS

Decreasing market share

Patent infringements

Further changes in

management

Defects of new products

Long-term gross margin

decline

Strengths Weaknesses

High demand of iPad mini

and iPhone 5

iTV launch

Emergence of the new

provider of application

processors

Growth of tablet and

Smartphone markets

Obtaining patents through

acquisitions

Damages from patent

infringements

Strong growth of mobile

advertising market

Increasing demand for

cloud based services

Rapid technological change

2013 tax increases

Rising pay levels for

Foxconn workers

Breached IP rights

Price pressure from

Samsung over key

components

Strong dollar

Android OS growth

Competitors moves in

online music market

Opportunities Threats

Dell Inc.

Industries served-Computer hardware, Computer

software, IT consulting, IT services

Geographic areas served-Worldwide

Headquarters-United States Of America

Current CEO-Michael Dell

Revenue-$ 63.07 billion (2012)

Profit-$ 3.49 billion (2012)

Employees-110,000

Main Competitors

Apple Inc., Samsung Electronics Co., Ltd., Lenovo

Group Limited, Hewlett-Packard Company, Sony

Corporation, Fujitsu Limited and many others.

DELL SWOT ANALYSIS

Brand name valued at $7.5

billion

Product customization

Environmental record

Competency in mergers and

acquisitions

Direct selling business

model

Commodity (computer

hardware) products

Poor customer services

Low investments in R&D

Weak patents portfolio

Too few retail locations

Low differentiation

Strengths Weaknesses

Expand services and enterprise solutions businesses

Obtain more patents through acquisitions

Strengthen their presence in emerging markets

Tablet market growth

Growing demand for

Smartphone's and tablets

Profit margin decline on

hardware products

Slowing growth rate of the

laptops market

Intense competition

Opportunities Threats

CONCLUSION

After analyzing the current status of both Apple and Dell it can

be said that Apple is currently in a stronger position. Apple's

success in innovating and marketing their products in

combination with their ability to remain in a strong financial

state has resulted in tremendous growth and an

opportunistic outlook for the future.

Dell's inability to capture new markets with innovative

products has restricted growth and reduced market share.

Overall, Apple is becoming a dominant player in the industry,

while Dell is struggling to grow and maintain market share,

thus becoming a cash cow.