Background

founder of apple V&C: Lee Ee Ho and koh Yock Hens.

The trailblazer it self in new destination and unique experience.

Travel agent in Malaysia .

300 employees

Heavy invest on training the staff

111 awards received from 2002 until 2015

Last awards (business excellence and product and service quality excellence rewards)

Introduction

5 branches: KL, Tokyo, Singapore, Jakarta and Malacca

Apple V&C does not operate only in truism activities but also :

1- travel and tour. ( Apple V&C)

2- Airlines GSSA. (selling all products of the airline in its region)

3- hotels. (4 hotels)

4- property investment. (5 investments)

5- advertising and media. (2 advertising media)

6- food & Beverage. (Japanese restaurant )

What do they offer offer ?

Up to 27 destination around the world.

Needs are fulfilled

2 types of packages (apple holiday and apply Muslim holiday )

Price unchanged but activities are slightly changed

Group packages

Branding strategies

Matta fair

Golf tourism Malaysia

BlogSpot

website

Pricing

The company uses three different types of pricing:- Value-based pricing- Good value pricing - High-low pricing- mix

What other competitor’s prices are?

Apple V&C Sedunia holidays

Price (adult twin room) RM:2999 RM1758

Return ticket Yes No

KL to Hong Kong: -Victoria peak -Avenue of star

KL to Hong Kong:- Hotel - -rest

- Hong Kong to Macau tour - Shenzhen city tour

- Launch and dinner - Breakfast

When and how the prices vary?

Change of prices

During seasons

Abnormal changes

How the various products are delivered?

Group package

The more you buy the less you pay

Customers advantages: satisfaction level will be much more higher than a single entry customer.

The company’s advantage: focus more towards the single entrance rather than the group

Free and Easy

What's hot

Due to verity of products. it helps the customer to choose

Ticketing

Booking online with your agent

The agent the will have the booking with the AppleV&C

Once the bookings are done there will be an E-ticket provided

Cruise

- Most traveling by the seas- Allover Asia, Australia, Europe & America. - All packages are in details- Princess cruise

Club mud

Took place in September 2015.

Yet to have a customer for it.

Malaysia domestic

Kuala Lumpur

Sabah

Sarawak

M.I.C.E

Meeting, incentive, conferencing and exhibition

In order to motivate employees

to keep them happy and feeling treasured

Channel level

0-level

1-level

2-level

Conclusion