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Appintop — Mobile App Marketing
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Mobile traffic can be • From ads• Incent installs• Organic
• billed on CPC basis• billed on CPI basis
CPI-billing does not work• Immature market• CPI sold by networks that do not have their own traffic• High barriers to entry, cost of error above
10.000$• Losses on the side of the tracker 15-20%
are transferred to suppliers • Incent traffic is added to the mix• Advertiser is left to deal with fraud• Advertiser‘s fraud is also present
CPC-billing• Buy from the large suppliers• Transparent reporting• You get what you paid for• No third parties involved. Between the supplier and the advertiser there is no place for fraud. • Excludes incent installs• Offers access to 99% of the world’s traffic
Appintop.com• Promote your app to the top positions in the app stores, acquire users• Completely automated, 3 clicks to set it up• Zero-setup costs, the cost of error $100• Non-incentive prices $1-$5• Transparent CPC billing • Our commission is reasonable 10%• Deposit funds via a bank transfer, credit card or Paypal
Build a plan, estimate your budget
Basic modeWhen the tracker is not installed
CTR-based optimization
CTR-based optimization Based on a type of • Device• OS versions• 3g/WiFi if the app is larger than > 30Mb
Takes into account rotating banners
• A choice between automatically generatedbanners or in-house work• Rotate banners, select the best performing ones
CTR-based optimization: age / gender targeting• Separate sets of banners for each target• Targets based on gender• Age groups(18-25, 25-35, 35-45, 45-55, 55+) • 10-100 sets for each ad source • The budget is distributed based on CTR • Focus 80% of the budget for 20% sources
PRO-modeThe tracker is installed
CPI- and CPA-based optimisation
CPI-based optimization• CPI-based optimization, banner rotation• CPI-based optimization, gender• CPI-based optimization, age groups• CPC is recalculated as eCPM
500 installs, tagets are set, CPA-based optimization100+ targets CPI-based optimization CPI-based optimization
Lookalike Facebook
• Identify paying users• Find similar users based on FB profiles• Target those users with ads
Save up to 80% of your budget• Basic mode 25% • Pro mode (with tracker) 40%• Generate 500 installs: 60%• Set your targets: 80%
Depth of optimization Optimization in basic mode (the tracker is not installed): <100$ per day: based on device, OS version, 3g/wifi, banner rotation
100-250$ per day plus gender-based targeting >=250$ per day plus age-based targeting
Optimization in PRO mode (tracker is installed): 100-250$ per day: basic CPI-based optimisation Total budget >1000$ (>500 installs): eCPM optimization Total budget 1000-5000$ (>500 actions):
lookalike for events
App store ranking
30 countries• 1-click expansion on iOS/Android• No need to deal analyze ad
sources for new countries • Effortless soft launch
Continuously expanding the sources of traffic
CPIEra Facebook Google Admob Target.Mail.ru Inmobi Nexage Mopub
• Aarki• Burstly• Flurry• Chartboost• Smaato • Adfonic
Free
ana
lytic
s
Reduction of labour and IT costs
• Give manual work to the robots • No need to employ an army of marketers for Facebook• Software is still required, in-house products take time and money
Savings from 5.000 $/month.
Save time• No tests or approvals required
• Start within minutes
• No need to learn dozens of new interfaces
blog.appintop.com/podcast/ — Mobile app marketing podcast
Free education
Mobile app marketing newsletter
facebook.com/appintop news and articles
blog.appintop.com — blog
Thank you!Register now and begin your work!
appintop.com
Anar Babaev Appintop.com
[email protected]/babaevanar
