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App store optimization - Key to app marketing
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• Getting your app noticed is one of the biggest challenges app publishers are facing today. Which is why it becomes vital to understand the various methods of marketing your app. A prime way to do so is App Store Optimization or ASO.
© Knct Lab | www.knctlab.com
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What is ASO?
• App store optimization is the process in which you ensure that your mobile app gets a higher ranking in the app store search results. Higher the ranking, greater the visibility and hence more potential for traffic.
• ASO is to not just ensure traffic to your mobile app but also goad them to download your app.
• ASO requires a clear-cut understanding of the target consumer, the keywords they employ to search apps and the language they are using.
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Tips to using ASOThough ASO is vital for the success of an app, employing ASO is not as easy as it sounds. Here are some tips to effectively shore up your optimization.
• Choose the right titleJust choosing a fancy or a ‘creative’ title is not enough. The title should not only indicate what your app is about but also must strive to include the keyword that your customer is most likely to use to search for similar apps.
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• Keywords, keywordsMajor app stores, Apple and Google both employ different strategies regarding keywords for ASO. Apple allows app publishers to use a 100-character keyword limit while Google allows a 4000-character limit. This gives publishers enough and more options to optimize their keyword usage and strength.
• Understand your customerThe first step in ASO is to understand the target consumer deeply. For this the publisher or the marketer needs to study various parameters including keywords, the language of the potential customers as well as the strengths and weaknesses of competitors.
© Knct Lab | www.knctlab.com
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• Encourage feedback and reviewsPositive reviews is one of the greatest determinants of increase in rank. Good reviews and feedback talk about the quality of your app to the potential customer and have a great influence in their decisions. But don’t overdo it and ask the users for feedback every time the app is opened. This might actually have the opposite effect.
Using ASO is as much about staying clear of the ways to ‘not’ use it. But with the right kind of effort and targeting the consumers, ASO can help make your app a successful one. Who knows, it might well turn out to be the next Pokemon Go!
© Knct Lab | www.knctlab.com
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Knct Lab Overview
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