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Another 25 Marketing Tips in Under 140 Characters

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1. in under 140 characterstwitter.com/j_a_scheer 2. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONWhen you report on marketing program results, deliver metrics the business cares about. (related: linkd.in/1kZGfQ8) 3. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONIf you follow your competitors, youll never beat them. Whats your strategy to break away from the pack? 4. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONDo you REALLY need a tagline? Or do you just need to do a better job in general of articulating what you do? 5. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONIt doesnt matter how good you think your #salestools are if reps dont use them. (If a tree falls in the forest) 6. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONDoes your website support your business goals? If not, (re-)design your home page to deliver on key objectives. #webdesign 7. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONJust because you can measure it doesnt mean its important. Make sure your #metrics truly matter to the business. 8. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONDont get trapped in your comfort zone. Test a lot of new things. Some will fail but thats OK b/c others wont. 9. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATION#Presentation skills and #PowerPoint skills arent the same thing. Ignore this at your peril. 10. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONFlawless execution is always mandatory. Flawless execution of a creative idea is magical. #creativity 11. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONYour #PowerPoint slides should illustrate your script - not BE the script. 12. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONYour home page is a bad #landingpage. Purpose-built is so much more effective that its worth the extra effort. 13. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONExcel isnt just for number crunchers - the chart & graph features are a valuable tool in your comms toolbox. #content 14. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONMaster the rules of #grammar and usage. Only then can you successfully break them for effect. #content 15. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONIf you removed the logo from your mktg materials, would people still know its your company? Be clear and specific. 16. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONWant to improve the effectiveness of your #B2B #content instantly? Eliminate ALL jargon, buzzwords and corporate speak. 17. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONAdd #social sharing buttons on your #content to increase reach and engagement. 18. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONDitch the third-person voice speak directly to your customers and prospects in your #content. 19. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONOn #socialmedia, dont just post your own stuff. And dont just repost others. Find the right balance. 20. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONTheres no such thing as #SEO copywriting. Its just #copywriting. 21. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONThe best #SEO strategy is a great #content strategy. 22. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONIf youre not managing and optimizing your #PPC campaigns daily, youre probably not getting the most value from them. 23. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONInspiration can come from anywhere the farther afield, the more disruptive (in a good way) it can be. 24. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONFor creative and well-planned campaigns, programs and #content, you need time to THINK. Make the time. 25. STRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONNeed a quick creativity boost? Check out Whack of the Day @ http://bit.ly/18hBge3 from creativity expert @RogervonOech 26. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIALSTRATEGYTOOLS AND EXECUTIONCONTENTSEO AND SOCIALCREATIVITY AND INSPIRATIONGot a creative block? Take a 10- min. walk or just move to a different part of the office to change your perspective. 27. Follow me on Twitter for a new marketing tip every week @j_a_scheer