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Another 25 Marketing Tips in Under 140 Characters

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in under 140 characters

twitter.com/j_a_scheer

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

When you report on marketing

program results, deliver metrics the

business cares about. (related:

linkd.in/1kZGfQ8)

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

If you follow your competitors,

you’ll never beat them. What’s

your strategy to break away from

the pack?

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Do you REALLY need a tagline?

Or do you just need to do a better

job in general of articulating what

you do?

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

It doesn’t matter how good you

think your #salestools are if reps

don’t use them. (If a tree falls in the

forest…)

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Does your website support your

business’ goals? If not, (re-)design

your home page to deliver on key

objectives. #webdesign

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Just because you can measure it

doesn’t mean it’s important. Make

sure your #metrics truly matter to

the business.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Don’t get trapped in your comfort

zone. Test a lot of new things.

Some will fail but that’s OK b/c

others won’t.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

#Presentation skills and

#PowerPoint skills aren’t the same

thing. Ignore this at your peril.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Flawless execution is always

mandatory. Flawless execution of a

creative idea is magical. #creativity

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Your #PowerPoint slides should

illustrate your script - not BE the

script.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Your home page is a bad

#landingpage. Purpose-built is so

much more effective that it’s worth

the extra effort.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Excel isn’t just for number

crunchers - the chart & graph

features are a valuable tool in your

comms toolbox. #content

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Master the rules of #grammar and

usage. Only then can you

successfully break them for effect.

#content

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

If you removed the logo from your

mktg materials, would people still

know it’s your company? Be clear

and specific.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Want to improve the effectiveness

of your #B2B #content instantly?

Eliminate ALL jargon, buzzwords

and corporate speak.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Add #social sharing buttons on

your #content to increase reach

and engagement.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Ditch the third-person voice –

speak directly to your customers

and prospects in your #content.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

On #socialmedia, don’t just post

your own stuff. And don’t just

repost others’. Find the right

balance.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

There’s no such thing as #SEO

copywriting. It’s just #copywriting.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

The best #SEO strategy is a great

#content strategy.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

If you’re not managing and

optimizing your #PPC campaigns

daily, you’re probably not getting

the most value from them.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Inspiration can come from

anywhere – the farther afield, the

more disruptive (in a good way)

it can be.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

For creative and well-planned

campaigns, programs and

#content, you need time to THINK.

Make the time.

STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Need a quick creativity boost?

Check out “Whack of the Day” @

http://bit.ly/18hBge3 from creativity

expert @RogervonOech

STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL STRATEGY TOOLS AND EXECUTION CONTENT SEO AND SOCIAL CREATIVITY AND INSPIRATION

Got a creative block? Take a 10-

min. walk or just move to a different

part of the office to change your

perspective.

Follow me on Twitter for a new marketing tip every week

@j_a_scheer