1. Anna Domingo Marketing within the Leisure Sector 2. Defining
a Brand New Product and Experience Anna Domingo / Marketing
Director London , May 13th 2015 3. From 4. To 5. To 6. A
Differentiated Approach 7. A Differentiated Approach 8. A
Differentiated Approach 9. A Differentiated Approach 10. A
Differentiated Approach 11. A Differentiated Approach 12. 2014
CREATIVE CAMPAIGN 13. 2015 CREATIVE CAMPAIGN 14. Supporting London
15. A Differentiated Approach 16. A unique activation 17. Nyc case
18. Nyc case 19. Nyc case 20. Nyc case 1994: On February 14, the
first Valentines Day weddings take place at ESB. More than 250
couples have exchanged their vows during the event since its
inception. The annually televised event is covered by news outlets
around the globe. 1999-2000: More than twenty miles of fiber-optics
as well as copper cabling is installed during a telecom retrofit of
ESB. 2002: Peter L. Malkin and Anthony E. Malkin, the son-in-law
and grandson of Lawrence W. Wien led the purchase of the land under
the Empire State Building. 2004: The tower lights are dimmed for 15
minutes to mark the death of actress Fay Wray, who starred in the
1933 movie King Kong. 2006: ESB celebrates its 75th anniversary and
ownership presents a plan for the Empire State ReBuilding program,
including a complete restoration and recreation of ESBs landmarked,
Art Deco masterpiece lobby and the faithful recreation of the
original gold and aluminum ceiling. 2007: The Empire State Building
is ranked number one on the list of Americas Favorite Architecture
by the American Institute of Architects. 2009: President Bill
Clinton, Mayor Michael Bloomberg, and Anthony Malkin announced the
Empire State Building's ground- breaking energy efficiency retrofit
program, making it the global model for retrofitting existing
buildings. 2009: September 29, the newly renovated ceiling in the
ESB lobby is unveiled. The renovation takes longer to complete than
the original construction of the building. 2010: ESB connects with
more than 500,000 fans globally through Facebook and Twitter. 2011
Otis Elevator Company is selected for the largest elevator
modernization in history with state-of-the-art Compass Destination
Management and ReGen drives. 2011: ESB receives 2011 Green Power
Leadership Award from the U.S. Environmental Protection Agency
(EPA). 2012: The Empire State Building unveiled its new LED
lighting system, driven by high speed computers and capable of
16,000,000 different colors. 2012: Monitoring and verification
prove ESBs retrofit project exceeds projected energy savings for
the second straight year and reduces costs by millions of dollars.
2013: The Empire State Realty Trust, the parent company of New
York's Empire State Building and 17 other buildings, began trading
on the New York Stock Exchange under the symbol ESRT. 21. Nyc case
22. Nyc case 23. Back to London @shardview #shardview 24. Thank you
25. Roundtable Question How would you go about re-defining your
product and/or customer experience? Marketing within the Leisure
Sector
