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Andrew Smith Director Customer Experience Strategy & Design @ Telstra A Hopeful Optimist A Human

Andrew Smith, Director Customer Experience Strategy & Design, Telstra

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Page 1: Andrew Smith, Director Customer Experience Strategy & Design, Telstra

Andrew SmithDirector Customer Experience Strategy & Design @ Telstra

A Hopeful OptimistA Human

Page 2: Andrew Smith, Director Customer Experience Strategy & Design, Telstra

Customer Experience is a commercial strategy

Page 3: Andrew Smith, Director Customer Experience Strategy & Design, Telstra

Design won’t fix the world…

…but humans might

Page 4: Andrew Smith, Director Customer Experience Strategy & Design, Telstra

Like all things that matter to us, technology must have meaning

Page 5: Andrew Smith, Director Customer Experience Strategy & Design, Telstra

We must disenthrall

ourselves from the way we’ve

done things