Analysis of Instagram Profile

The critical analysis of top American banks

Basic Parameters

• Profile Picture• Profile Bio • Profile Filter Use• Overall Image/video theme• Post Copy • Content Categories (Quotes, Product Shots,

Lifestyle Images)• Posting Pattern• Time of Pattern• Overall Branding and Image Color (White, Bright,

Sepia, or random)

Bank of America

Profile Pic:

The profile picture is the icon of BOS with red background.The color of the logo is Red and White.

Profile Bio:

Impressive number of followers with decent logo and Bio is to the point with CTA button (Website Url)

Profile Filter Use & Content Type: No filter and Series of Events

This post is one of the series named #GlobalAmbassdors. The photos were clicked by the renown photographer and he eas tagged in every picture. The wall copies were well crafted.

Profile Filter Use & Content Type: No filter and Series of Events

Funny video of mascot promoting the services of BOA

Profile Filter Use & Content Type: No filter and Series of Events

The Chicago Marathon organized by BOA. The visual says it all. No creative copy needed.

Profile Filter Use & Content Type: No filter and Series of Events

BOA started the whole new series of content to support gay rights. 5 posts with #bofapride with the happy pictures of gay couples were posted on their instagram handle.

Profile Filter Use & Content Type: No filter and Series of Events

The promotional video Chicago Marathon in which several people talked about how grateful they were for the event. They loved BOA.

Profile Filter Use & Content Type: No filter and Series of Events

Offline Promotion+ Social Media Promotion

Profile Filter Use & Content Type: No filter and Series of Events

#BetterMoneyHabits

Profile Filter Use & Content Type: No filter and Series of Events

#StudentSurvivalGuide

Profile Filter Use & Content Type: No filter and Series of Events

#BackToSchool

Content Categories & Posts Pattern:• 3-4 posts per week• They didn’t post and random offers or discount

vouchers in atrocious way. Every post was sophisticated and clean

• There were no cluttered or dull graphics which made the page quite active

• No Negative comments visible. Good ORM• Branded and generic hashtags been used• -- #ChicagoMarathon• --#BackToSchool• --#BetterMoneyHabits• -- #StudentSurvivalGuide• -- #GlobalAmbassdorsNote: There was consistency in hashtags

My word: Attractive Profile Page• No pushy content• No hard Selling• Made their audience realize that they

really care• Better use of creatives and video content• BTL+Social Media = Greater

Engagement