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Analysis of Instagram Profile
The critical analysis of top American banks
Basic Parameters
• Profile Picture• Profile Bio • Profile Filter Use• Overall Image/video theme• Post Copy • Content Categories (Quotes, Product Shots,
Lifestyle Images)• Posting Pattern• Time of Pattern• Overall Branding and Image Color (White, Bright,
Sepia, or random)
Bank of America
Profile Pic:
The profile picture is the icon of BOS with red background.The color of the logo is Red and White.
Profile Bio:
Impressive number of followers with decent logo and Bio is to the point with CTA button (Website Url)
Profile Filter Use & Content Type: No filter and Series of Events
This post is one of the series named #GlobalAmbassdors. The photos were clicked by the renown photographer and he eas tagged in every picture. The wall copies were well crafted.
Profile Filter Use & Content Type: No filter and Series of Events
Funny video of mascot promoting the services of BOA
Profile Filter Use & Content Type: No filter and Series of Events
The Chicago Marathon organized by BOA. The visual says it all. No creative copy needed.
Profile Filter Use & Content Type: No filter and Series of Events
BOA started the whole new series of content to support gay rights. 5 posts with #bofapride with the happy pictures of gay couples were posted on their instagram handle.
Profile Filter Use & Content Type: No filter and Series of Events
The promotional video Chicago Marathon in which several people talked about how grateful they were for the event. They loved BOA.
Profile Filter Use & Content Type: No filter and Series of Events
Offline Promotion+ Social Media Promotion
Profile Filter Use & Content Type: No filter and Series of Events
#BetterMoneyHabits
Profile Filter Use & Content Type: No filter and Series of Events
#StudentSurvivalGuide
Profile Filter Use & Content Type: No filter and Series of Events
#BackToSchool
Content Categories & Posts Pattern:• 3-4 posts per week• They didn’t post and random offers or discount
vouchers in atrocious way. Every post was sophisticated and clean
• There were no cluttered or dull graphics which made the page quite active
• No Negative comments visible. Good ORM• Branded and generic hashtags been used• -- #ChicagoMarathon• --#BackToSchool• --#BetterMoneyHabits• -- #StudentSurvivalGuide• -- #GlobalAmbassdorsNote: There was consistency in hashtags
My word: Attractive Profile Page• No pushy content• No hard Selling• Made their audience realize that they
really care• Better use of creatives and video content• BTL+Social Media = Greater
Engagement