Transforming The Guest Experience

The first and only guest retention and loyalty program platform in the vacation rental

community

When a client/customer chooses your product again (and again) when other options are mostly equal

Brand Loyalty

LOYALTY MARKETING

“the effort to identify, maintain and increase sales of loyal customers through a long-term, interactive, value added relationship that is beneficial to both the client and the business.”

- Colloquy

EXAMPLES of Loyalty Marketing

• Airline Frequent Flier Programs• Hotel Rewards• Pharmacy, Grocery & Retail Store

Discount Cards• Credit Card Reward/Cash Back

Programs

Loyalty Marketing permeates almost every type of business to consumer (B2C) relationship that exists in the market place today. There are very few industries that do not have formalized loyalty marketing programs. Don’t believe us? Just check your keychain and wallet and look how many programs you belong to…

Loyalty Marketing & Your Company

Did you know?

• A new customer costs ($) about 6X as much as retaining a current one.

With that in mind:

• How do you define a loyal customer?

• Who are your customers?

• If you could increase your percentage of loyal clients based on your definition by 5, 10, 15% year after year - how much would that be worth?

The Goal of GuestAdVantage…

TypicalVacationerLife Cycle

Depart

Stay

Organize

Decide

Plan

Shop

LoyalVacationerLife Cycle

Formal Loyalty Marketing

Return

Depart

Stay

Organize

Book

Plan

Change The Life Cycle FunnelThrough Loyalty Marketing

• Remove SHOPPING from the equation

• The loyal guest does not ‘shop’ for their next vacation – they return to your branded website to BOOK.

• Add in RETURN• With Loyalty Marketing you will

increase your percentage of return guests.

Who Are You Targeting With Loyalty Marketing?

Expand Your Marketing Sphere of Influence!

LeaseHolder Pet

Fee $

How You Currently Perceive Your Vacationers

2014 Leader Pet

Fee $Influencer

Review Writer

2015 Leaseholder

Financier

Catalyst

How You SHOULD Perceive Your Vacationers

EVERYONE HAS VALUE!

What Should You Want From Loyal Guests?

• Data: Information on their likes, dislikes, booking patterns, etc.

• Advocacy: Loyal guests should be your most vocal advocates

• Dialogue: An open line of two-way communications

• Sales: Loyal guests will return time and time again

What Guests Want In Exchange

Value Proposition:

‘The promise you are

making in exchange

for something of fair

value’

Yes, your guests will want something in return for their loyalty – something beyond your homes, customer service and other amenities – remember, the definition of brand loyalty – we want them to choose you when other options remain equal.

What you give in exchange for loyalty will be your ‘value statement’. You will need to show your guests that their loyalty will be rewarded by you in one way, shape or form.

What Will You Give In Return For Loyalty?

• Members-Only Discounts/Privileges: Your guests want some form of ‘exclusivity’ that allows them to access to items that others do not have.

• Promotional Currency (Rewards): Guests can be rewarded with points for their loyalty which can be used for a variety of benefits.• Soft Benefits: Early check-in, late check-out,

special toll-free number, etc.• Hard Benefits: Discounts, give-a-ways, free trips

• Exclusive Tools: Make their vacation planning easier with easy to use tools

• Dialogue: your clients want relevant dialogue that deals with directly with the information they provided you.

Achieve Your Loyalty Marketing Goals By Transforming The

Guest Experience.

GuestAdVantage Highlights• Custom Branding• Members-only portal where members can plan and manage

their entire vacation experience.• The ability for vacationers to invite other members of their

party to join in on the planning of their vacation. Now you can capture information from everyone staying in the property and not just the reservation owner.

• Saved shopping carts and searches for easy access.• Vacation planning tools such as shared calendar, tasks, and

to-do lists. All customized specifically for your company• Automated Emails: Pre-stay, post-stay, abandoned shopping

cart, reminders.

GuestAdVantage Highlights• Custom coupon development to provide members with exclusive

offers. Save them to their smartphone directly or print it out and use traditionally.

• Rewards program - Set your business apart from your competitors by giving your guests the ability to earn points to be cashed in for Vacation Rewards. The Guest Advantage interface automates this procedure to keep it simple and easy to manage.

• Communication tools - Following the social communication model, allow everyone in your party the ability to comment on their favorite properties, share task lists, pay as a group and much more.

• Custom Reporting• Ongoing consultation and a Pay-For-Performance pricing model.

GuestAdVantage Highlights

Coming Soon:

• Mobile Website Integration.• iOS and Android APPS• Concierge Integration• SMS Texting Capabilities• Much, Much More

Member Login

Member Portal/Dashboard

Saved Vacations/Shopping Cart

Property Page Status Bar

Adding Vacationers

Vacation Tasks

Member Day, Week, Month Calendar

Messaging

Exclusive Members Only Coupons

Member Rewards (Optional)

Member Rewards (Optional)

Client Portal/Dashboard

Custom Reporting

Create Member Exclusive Coupons

Member Management

Rewards Management

Messaging

iOS & Android APPs

Visual Data Systems20 years serving the Vacation Rental Community

with Web Design, Online Marketing Solutions, & Reservation System Integration.

For More Information on GuestAdVantagePlease email marketing@vdsys.com

410-964-8665 ex. 210

http://www.vdsys.com/guestadvantage/index.htm