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HOW MANY OF YOU GET DETAILED REPORTS ABOUT OFFLINE ADV?
HOW MANY OF YOU GET DETAILED REPORTS ABOUT OFFLINE ADV?
HOW FAST DO YOU GET THESE REPORTS?
OFFLINE ADVERTISING IS WELL REPORTED AND ORGANISED
OFFLINE ADV 60%
ONLINE ADV 40%
DID YOU KNOW ?
As more people consume information online, the advertising budget shifts towards this medium
40% and growing
60%
The internet revolution and its continuous evolution has redefined the traditional value chain:
PUBLISHER - AGENCY - ADVERTISER
Automated trading Programmatic Traditional media buying
More and more, successful online Advertisers are preferring a self service platform when it comes to online advertising
In The Netherlands, 89% of the publishers are selling more than half of their inventory programmatically, making it one of the most developed markets in Europe (source: FaR)
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banner 300x250
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OFFLINE ADV 60%
ONLINE ADV 40%
Traditional advertising is well organised and reported
WOULD YOU LIKE TO HAVE SIMILAR INFO.
FOR THE ONLINE ADVERTISING?
Now, there is a user friendly tool that offers you Transparent, Comprehensive information in Real Time
about any display advertising activity, www.AdReport.nl
Our patented software scans 24/7 Dutch websites (also Mobile websites) looking for:
Banners - HTML5 - Pre rolls - You Tube (Pre roll ads) - CPM or on Google display network
Then, we classify by website, advertiser, product category, sub-category, campaign duration
AdReport helps …
Publishers to increase their advertising income
Agencies to understand when a campaign starts-ends and in which sites, and
Advertisers to get detailed insights on any online advertising activity of their competitors
As Marketeer I want toTrack in real time my competitors’ advertising activity Know when a campaign starts - ends and in which websites that they are advertised, what is the message … Instant reports Alerts Download all banners and artworks
Track my competitors
Know their message
The dimensions
Start of the campaign
Websites selected
The formats
The actual page adv.
Example Telecom
Compare messages
Create Alerts
As Publisher I need to
Know if I miss any ad(s) vs my direct competitors
Which categories my competitors’ are attracting more than me
Alerts
Instant reports
Check daily what I miss
Business case Publisher: FD MediaGroep
Business case Publisher: FD MediaGroep
Business case Publisher: FD MediaGroep
Advertising has never been so complicated as it is nowadays;
Change is everywhere and constant;
Flexibility - Speed - Simplicity Transparency - Real Time information offers a real competitive advantage
Thank youAsk for a free demo via AdReport.nl
