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Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Intuitive Brainiac
Copywriting Alchemist
Creativity | Individuality No BS | Do What Matters
Create Meaning in Business Cyclist | Runner | Chocoholic
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
The 6 Elements to Defining Your Writing Style
If you don’t have 120% conviction in your
communication, how can you expect others to be convinced?
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
1. Your Message and Your Voice
Your message is not “once-and-done” Your message is your “golden thread”
Your voice creates alignment & resonance
Your voice means having YOUR own language Your voice is your feedback loop
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
BE HUMAN
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
2. Your Points-Of-View (POVs)
When you stand FOR something, you stand OUT
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
3. Your Topic of Expertise
Introduce complexity and nuisances Communicate your relevance
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
4. Your Angle
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
5. Your Delivery
Framed by your MESSAGE, filtered by your POVs and and given context by your unique angle.
Informed by your strength, audience
& subject matter.
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
5. Your Groove
Content Calendar/ Sprint Word Count, Frequency etc.
Promotion Strategy
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
THE ENERGETICS OF CONTENT EXPERIENCE DESIGN
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
MAPPING THE 6 ELEMENTS TO YOUR AUDIENCE
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
1. Customer Journey
A story of transformation A map of the hero’s journey
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
2. Buyer Persona
Connect the dots Responsive to customer journey Transcend individual experience
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
3. Keyword Research
Peek into the thoughts of your audience The nuances in word choice
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
4. Content Calendar (Or Not)
Map to the goal of each marketing campaign Address customer journey and buyer persona
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
PHEW!
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
1. 30-min Content Strategy Brainstorm
business-soulwork.com/content-session-special
Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Copywriting with Clarity Coaching baked in…
business-soulwork.com/copywriting/ [email protected]