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Performance Reimagined. Marketing Reengineered.MediaMath.com/contact | mediamath.com
©2015 MediaMath, Inc.
Background
MediaMath’sOPEN platformenables Amnet to automate processes and optimise client performance
Amnet works with MediaMath to power their clients’ digital marketing strategies and drive omnichannel performance.
One of Amnet France’s clients, a leading energy provider, wanted to increase theirbrand awareness as a green technology supplier by running institutional campaigns across devices in six different countries (USA, Russia, India, Brazil, Indonesia, Canada) and across a number of different demographic profiles and premium media placements.
Working with MediaMath and Skylads -‐ a software company specialising in complimentary optimisation and workflow applications for advertising technology platforms -‐ Amnet France was able to automate and optimise multi-‐strategy campaigns in MediaMath’s Terminal One Marketing Operating System® allowing traders to focus more time on strategic analysis/optimisation and client advisory.
“The use of MediaMath’s DSP combined with Skylads technology has generated excellent results across our first test campaigns. Not only have programming processes immediately improved, but performance management has also been optimisedthrough the creation of efficient custom layouts.”Marie Le Guével, General Manager, AMNET France
Challenges§ Set up 19 campaigns and 170 strategies with limited resources within strict
time constraints. § Deliver a campaign using six creative formats and over 38 different creative
variants. § Reach users across three channels (mobile, display, video).
§ Deliver campaigns against multiple KPI’s to monitor effectiveness of their brand awareness campaign:
§ Number of click-‐throughs to landing page§ Number of landing page visits§ User demographic and segmentation
§ Deliver improved global performance for the client across all campaignsand strategies.
Performance Reimagined. Marketing Reengineered.MediaMath.com/contact | mediamath.com
©2015 MediaMath, Inc.
Using MediaMath’s TerminalOne Marketing Operating System® and Skylads’ Skott Products Suite, Amnet France was able to automate processes and boost campaign performance, generating increased brand awareness and directing net new users to the client’s website across different devices.
MediaMath’s unique partnership with Skylads enabled Amnet to deliver the following:
Campaign Set-‐up Automation: Automatically set up strategies and campaigns via code, Excel File or custom Skylads Script (using a template) –drastically reducing the number of hours spent manually creating campaigns and strategies and minimizing human error.
Automated Ongoing Campaign Optimisation: Automate ongoing optmisation across strategies and campaigns where desired. With the activation of Skyladsalgorithm, R.Skott.io, on top of the Mediamath platform and in cooperation with the Brain, campaigns were automatically optimised towards the best performing line items by leveraging controls such as: pacing, frequency capping, site lists, bids, device, and time of day.
As a result traders had greater control over campaign setup and optimization, saved time on delivery and focused on higher-‐value strategic activities.
MediaMath’s unique partnership with Skylads has allowed Amnet France to deliver improved performance for their client, bringing new users to their landing page according to their desired demographic and segmentation, whilst also reducing the capacity for human error on campaigns setup and optimisation processes.
Campaign results:§ 5x quicker campaign setup -‐ saving up to 2-‐3 hours a day per trader§ Efficiency gains on optimisation of campaigns compared to manual optimisation§ 27% improved CTR on campaigns using MM platform + Skylads algorithm, R.Skott.io
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