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AMBA 2014 - Case Study Presentation

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presentation to Association of MBAs of case studies and best practice

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  • 1. what Ill talk aboutwho are the 4 potential student typeswhat does their decision journey look likewhat campaigns influence at each stagecase studies

2. 5 3. Postgraduate MarketingUniversity of Glasgow6,000 Qualified Student Enquiries93% follow up rate 4. Social Referral MarketingCan you convert likes into future students?204 Qualified Student Enquirieslikes increased by 2,500 5. Course Specific MarketingExecutive Programmes632 keywords to generate over 10,000 responses 6. Reusing Data for Conversion 7. Targeted graduates globallyResponses gained from 42 countries1 in 5 students enquired 8. In Country Event MarketingGreenwich University600 likes to 68,000 in 12 months5,000 Qualified Student EnquiriesHighest Event AttendanceHighest YouTube Views 9. Qualified Student EnquiriesDistanced E-Learning Sign Ups 10. Thank youwww.netnatives.com/internationalwww.bigtopapp.comSteve Evanst: 01273 734 640e: [email protected]@netnatives