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Amalia Fumanal ® 5 pasos para crear tu plan de marketing OFF & ON con www.thecreativemachinery.com Creatividad, Innovación y Excelencia Contrata nuestros servicios de Marketing CREATIVO avanzado multimedia por 2.000€ en [email protected]
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beauty & skincare MAGAZINEthecreativemachinery.com
beauty & skincare MAGAZINE
SMARTbusiness!
“Pequeñas IDEAS para chicos grandes”
Amalia Fumanal ® Marketing Strategy Expert
0º COMPANY BRAND Marketing
4P
Product
Promotion
Price
Placement or distribution channels
3C
Content
Customers b2b / b2c
Connection
1º DAFO & Benchmarking
2º COMPANY BRAND IMAGE
1st Re-styling logo image
BIG Idea!
2nd Positioning of the company
3 keywords !!
3rd Key values of the company
Mission & Project !!!
3º COMPANY BRAND GUIDE
Company.Brand Name
Target and Coretarget
Mission & Project
5 Values of the company
Brand logotipe and positioning
Claims sell-out
Customer Value
Promise irrational
Benefit rational
Reason: WHY?
CA
Cadvantatges +
Corporative brand colors
Typographies
Brand images &
plastic treatment of the advertisement
4º COMPANY BRAND Communication
b2b Speech Vs
b2c Speech
Positioning b2b Vs Emotional Slogan b2c
Describing materials and contents for these 2 difefferent communication targets
B2B / B2C
5º Digital Buzz Marketing
WeBLOG +
Digital Active
Personalize DB / emailing newsletter
Keywords googletrends
SEO / SEM / SMO and # list
ECOsystems
RRSS & Social Media Plan
WEBINARS
Amalia Fumanal ® Marke/ng CREATIVO AVANZADO Experta en Dermcosmé/ca thecrea(vemachinery.com
