LONDON LIBRARIES325 Points of Inspiration & Knowledge

London Libraries 2017 Awareness Campaign 12 months of messages to promote and inform about Libraries.

325 Public Libraries across 33 boroughs of Greater London.

More public libraries than any other major city, including New York, Tokyo, Beijing and Paris.

One of the most diverse groups of customers in the world.

Nearly 60% of the population holds a library card.

Clapham Library (source Culture24)

Idea Store Tower Hamlets

Campaign Ambassadors• Jah Wobble: born and raised in London and used

libraries from an early age to help get on positive life track. Writes for The Independent, Guardian and has a Radio 5 show on Sunday mornings.

• Viv Groskup: comedian and journalist, writes for The Guardian and has a big comedy following.

• TBC: Neil Gaiman, James Corden, Professor Green, Andy Murray

Why Now?• Lack of basic knowledge about what

libraries offer, among non or lapsed users

• Persistent negative messages about libraries in media

• Libraries fit with many current public issues: ecology/green; mindfulness; need for impartial facts; need for space to think and reflect.

• The campaign will highlight how public libraries in London contribute to the social, health and economic wellbeing of Londoners with statements and testimonials from library users.

Campaign Elements• #didyouknow: unique, quirky and interesting facts

about London’s libraries.

• #whydontyou: follow on from #didyouknow

• #LibrariesChangedMe: how using a library made a shift in someone’s life that had big impact

• 30 Minutes a Month: Show how just 30 minutes a month spent using local library vastly improves health and wellbeing. Imagine what an hour would do!

MurphyBuchanan 6 December 2016

Engaging with People

Direct Questions, Extraordinary Answers

The RunnersA short film by Matan Rochlitz & Ivo Gormley

https://www.youtube.com/watch?v=6F7T1EGSoMQ

#DidYouKnow• 5.5K impressions per day

in January

• 648 retweets

• 967 likes

Immediacy and Reach with Social Media

• Leeds Libraries #whatsyourstory

• #followalibrarian

• #librariesmatter

• #BookfaceFriday

• What’s the next one?