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Samy, winners in the recent Social+Mobile Case Study Contest being presented at this week’s Social + Mobile "Show Me the Money" Conference, speak about the future of mobile advertising.
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WinnerBest Money Making Mobile
Strategy
In mobile, it’s hard to break through the noise. For most local media companies, understanding how to communicate, execute and monetize a a mobile strategy has proven to be a significant challenge.
But a mobile strategy is now an imperative! The opportunity is too great to miss! In order to succeed, local media owners need to stay focused on 3 fundamental tenets for both their sales teams and clients.
Easy
No Risk
Big Upside
to understand: too often, local media companies are trying to sell overly complex, largely irrelevant digital marketing platforms to their customers. It’s like the blind leading the blind unfortunately.
EASY
Easy to communicate: your sales team should be able to describe in a few minutes what the opportunity is and have the client understand without too much complexity
Easy to manage: most local media companies today, with their digital agencies, are spending way too much time and energy for diminishing returns in search, social and display. Lower your COGs!
Easy to see it grow: the media business is like any other. To be successful you should build/buy low and sell high! A mobile business plan should be the same. How can you build users at the lowest cost and get the highest value for them?
No Risk Advertisers today are demanding performance first. With so many options available to them, they want no risk in any new offering. Your offering must let the performance dictate your worth.
Big Upside for your clients. They are already very busy. They are already managing other marketing channels. What can you do to blow them away and make all other channels obsolete?
Big Upside for your sales team. How great would it be To sell something that is guaranteed to help your clients? How exciting To visit once, close the deal and never have to ask for a new contract?
Big Upside for your company. Forget incremental gains.There is no more time. You need to make big moves, and they need to Be made yesterday! Mobile is an amazing opportunity. But it is NOW!
We’ve Found the Solution.
The first ever mobile mall, and one that follows a shopper everywhere.
Very EASY to describe!
Introducing Clie
nt’
s
Samy is Easy to Manage: No more high COGs. The merchants can manage themselves, and in a matter of minutes.
In Samy, it’s Easy to see what’s happening. Each day, your customers can see very simply how well the application is working to drive business.
Samy is a no RISK proposition for the client! No point in charging until they KNOW it’s working
ONLY PAY FOR RESULTS!
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- 200,000 400,000 600,000 800,000
1,000,000 1,200,000 1,400,000 1,600,000
Merchant Subscription Growth
3/1/2013 4/1/2013 5/1/2013 6/1/2013 7/1/2013 8/1/2013 -
10,000
20,000
30,000
40,000
50,000
Merchant Subscription Growth
Market #1 Market #2
Proven in Multiple Markets
It Works: Samy grows fast, again and again. We have been at the top of the charts in any new market. Users love the utility. And the CTR and Conversion rates……….
Big Upside for Clients: Performance is outlandish
By incorporating Samy into a seasonal print campaign, this client saw immediate and very favorable returns.
• Overall increase in conversion rate of 62%.
• Overall ROI improvement of 200%• Grew email database by 13%
Conclusion: Samy dramatically extends the value of advertising dollars in any medium.
Big Upside for Salespeople: Samy Enhances vs Detracts from Current Campaigns
Big Upside for Your Company: Be at the center of all commerce in your community!
Everyone Wins in the Mobile, Local Mall! And your company positions itself in the center of it all, as landlord.
