رحمته و علیکم السالمبرکاته و الله

Afghan carpet or Afghan rug

Presented by:

• Ahmad Zia “Lodin”• Mohammad Sajjad “Azami ”• Habibullah Karim• Mohammad Zaman• Mirwais Zazai

Lay Out

• Introduction• Carpet Processing• Types of Afghan Rug• Places of processing• Markets for Afghan rugs• Global value chain of Afghan carpet• Market positioning

Cont……

• OTF Group• Understand Carpet Buyers Needs• Articulate Afghan Carpet Market

Positioning • Develop Action Guidelines• Tips for Buying an Afghan Rug• Conclusion

Introduction

• Is a type of hand-woven floor-covering textile traditionally made in Afghanistan

Carpet processing

Spinning the wool

Natural colors

Dyeing of wool

Drying of wool

Drawing of deign

Carpet weaving

Washing carpet

Cutting carpet

Available for use

Types of Afghan rugs

• Afghan or Daulatabad Rugs.• Shindand or Adraskand Rugs.• Baluch Rugs.• Kilims.• Mauri Rugs.• Baluchi Rug.

Places of processing rug

ANDKHOI

MAZARI SHARIF

MAIMANA

HERAT

KABUL

SHABARGHAN

Markets for Afghani rugs

Tribal carpet.

• For their personal use

Internal market inside Afghanistan.

• All around Afghanistan

External market

• In global market

• (Hamburg,china,USA,UK,UAE,PAKISTAN.)

Global value chain ofAfghan carpet

• The OTF Group (On The Frontier) is a private sector

• Create solutions to help firms discover new export markets and become globallycompetitive

• Brand identity: product’s aesthetics, quality of inputs, and value.

• Size matters more in the US; weave and price more in Germany.

• Afghanistan is well positioned with hand knotted, naturally dyed carpets, such as Chob Rung carpets

Understand Carpet Buyers Needs

Articulate Afghan Carpet Market Positioning

• Afghanistan should pursue a differentiation-based strategy

• This will require concerted focus on developing a quality product (design, inputs, value) and fostering reliable, high trust relations with buyers

Develop Action Guidelines

• Afghanistan will likely pursue two production models: an Integrated Production Facility (IPF) and a Distributed Production Network (DPN)

• Total NPV of 10 year cluster cash flow $84.8 M; required

investment of $83.8 M

Tips for Buying an Afghan Rug

Buyers should really take their time when deciding which wool Rug to purchase.

The following tips can help buyers choose the right Afghan rug.

• Decide on the Size

• Choose a Color of Motif

• Check the Construction

Conclusion

• Afghan carpet is a type of hand-woven floor-covering textile traditionally made in Afghanistan.

• An Afghan rug is a great investment, but also has a certain charm that can fit different styles and tastes.

Teacher’s

remarks

Thank You