ARTA : encore We add to your bottom line!

Get more from your business !

Contrary to popular

belief, you don’t have

to be brainy to earn

brownie points !

…….. YOU GOT TO BE

STREET SMART !

Our Focus

We are a Brand Communications Firm and we do just that !

We approach brands from every perspective; across TV, Print, Broadcast, ATL, BTL, OOH & Digital

We work towards making the complex simple, all the while delivering bottom line results.

We deliver communication strategy solutions based on deep real world experience and walk hand in hand with our clients as their MarComm Department personnel while being at it.

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Our Belief *We believe brands need to work harder than ever to maximise their potential in today’s ever-changing communications landscape.

*Brands need to be designed and engineered holistically to work in a new, media-agnostic world.

*Agility & adaptability are as important as consistency for a brand to thrive.

*Within what we call the ‘Mediaverse’ we believe a few things will always remain the same – the need for simple, compelling & clear ideas.

The Working ModelWe look at working closely with our clients, providing an outside-

in approach to the client's business. Preferably, we do not do, one-

off consulting assignments, the usual outcome of which is often a

strategy paper approach to new products & markets.

The Objective

Focus on building a long- term client relationship through the Early Enterprise Life Cycle.

Focus on select clients

Aligning the interests of customers, investors and the enterprise.

Provide dedicated attention from principals

Provide a partnering approach to the communication challenge

Become the clients’ extended brand management team.

Strategically drive our revenues through a retainer fee based approach.

The Deliverables* We use our branding expertise to

help our clients solve business

problems, ultimately adding value to

the bottom line.

* Our background in client-side

marketing gives us a greater insight

into the pressures and needs of our

clients.

* We’re alert ; we work across

different mediums, borders,

languages and cultures to deliver

absolute synergy and clear brand

solutions.

The PaletteWe know about brands; we create, guide,

direct and deliver them.

We have hand-picked the regions, leading

design and production team to bring our

brand experiences to life through retail,

exhibitions and events.

We have a talented team of directors,

producers, animators and designers who

create broadcast brands, commercials,

corporate films and promos

The Wherewithal

Brand identity creation / brand audit / brand strategy / brand architecture/ naming / copywriting / tone of voice guidelines / uniform guidelines /advertising template guidelines / retail guidelines / photography guidelines / environmental guidelines / livery guidelines / internal communications /corporate communications / presentation creation / corporate stationery /

literature / website / signage / livery, merchandise / brand induction programme / brand training / brand clinics / working processes & procedures / internal processes and procedure manual / handbook / bespoke briefing workshop for agencies designed by discipline / migration management / guardianship

…..APART FROM THE REGULAR AGENCY WORK !

Taking the Next Step

You may find….. Your current product X markets are too important to take their eye of the

ball & your present agency is just being REACTIVE

Your organization is lean & overworked OR unable to handle extensions

and diversifications OR simply cannot handle new challenges!

New markets and geographies take too much time to get going.

The Goal Post keeps shifting in retail & consumer markets.

You may have little experience in managing the dynamics of trade

channels & its interface with consumers in retail markets!

Strategic investments in sales & marketing take time to mature

Let us help you cross the hurdles!

Advantage ARTA : Encore –

Pan India Advertising & Communication experience.

Extensive experience working with reputed brands and their processes & quality standards.

Vast collective experience of 100 plus years on various brands/verticals from agencies like Leo Burnett, McCann, BBDO, Lintas, JWT and Saatchi & Saatchi

Successful implementation of diverse “to-market” strategies.

Top level management experience with diverse brands….. including sustainability initiatives for low carbon growth.

Vast experience in “Start ups & New Projects”.

Expertise to find the right channel structure/ partner & associate for the client

Get the best from us!

Our conviction remains that execution IS the larger

problem that faces most companies, NOT strategy.

Our solutions are implemented with a hands-on

approach to solving your marketing, sales, B.D.,

Customer Acquisition & brand extension roadblocks.

We provide not just access to best of breed practices

across functions, but also ability to access hands-on

execution skill build up.

We work with you on your side• All organizations, large or small, require a business structure, comprising all functional skills, capable of leading different functions seamlessly. However, building this from scratch is both tricky & un-sustainable in the build & grow phase.

• Our structure will mirror for each of our projects, a complete involvement from senior professionals who will thrive in this type of atmosphere

• This allows you to bring a complete business perspective to all our recommendations for the communication exercise. And of course along with it, our motto – It’s not how much you spend but HOW YOU SPEND, that matters !

Corporate Advisory PracticeApart from being brand communicators, we

are also involved in extending support in

terms of Marketing and Business

Development to ............* One of the Top 5 Event Management firms in India today

* One of the top TV News Channel in the country today

* Participate as Members in Media Audit Council of one of

the top advertising conglomerate in the world

* We also sit on the board as Communication Advisors to a

reputed Clean Energy/Renewable Energy Solutions firm

Branding Support

Other Branding Support activities which we do are ….

• P.R. Plan & Implementation Support

• Media Support for Crisis Management

• Activations, MICE, Market Research etc.

Our Select Clients

We have a Willing Ear & just need a coffee to open up !

ARTA:encore MediaDELHI * JAIPUR * MUMBAI

E : nishith@artaencore.com