Advertising

Analytics 2.0

Till not long ago

Advertising Budget

But, consumer behavior began to undergo a

paradigm shift.

This forced marketers to

rethink their strategies

Swim-Lane Measurement

They ignored the power influence one

medium can have on another.

They ignored the power influence one

medium can have on another.

complex and dynamic inter-related phenomena?

Solution?

A virtually infinite, granular reserveof data have been generated

throughout this past decade.

Crunching this data

is where Analytics 2.0 comes into the picture.

Analytics 2.0 includes 3 broad activities.

#1Attribution

This is where the beauty of analytics 2.0 lie.

This is where the beauty of analytics 2.0 lie.

This is where the beauty of analytics 2.0 lie.

#2Optimization

Thus, you have a a near accurate picture of potential market behaviour, without the

actual risks involved.

#3Allocation

This is the last stage and involves actually

implementing the course of action after optimizing it.

Marketers should•

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You

Created by Prasid Mitra, Jadavpur University