SURF EXCEL ADVERTISEMENT

1.Company Overview• Product Overview • Market Overview

Marketing Strategy:

• Segmentation • Target Market 2. Customer Profile• Market Positioning 3. IMC Objectives

4.Contact pointsGeneral stores Retail stores Departmental stores Personal selling

5. IMC Tools: Advertising TVC Print Media Advertisements • Newspaper Ads • Magazine Ads

Support Media• Billboards• Graffiti

Customer oriented • Price-off • Bonus Pack • Premiums • Refunds

Event Marketing Internet Marketing Publicity• Public Relation • Press release • Cause based advertising Personal Selling

Source and Appeals of the TVC Theme of the TVC Story of the TVC Message of the TVC Slogan of the TVC Market Threats Availability of Media