1. Why Have a Website-r ADVANTAGES 9 OF HAVING AQ WEBSITE. BE OPEN 24 HOURS A DAY,7 DAYS A WEEK,AND365 DAYS A YEARYour business is open to the world 24 hours a day,7days a week with no labour costs to watch it.A website faces no time zone barriers. REACH NEW MARKETS WITH GLOBALInternet is the most cost effective way to trade nationally and internationally.A website willet .broaden your base of customers,members, Idistributors or suppliers.You can generate more and more clients without doing additional marketing.Thanks to the Internet,it is as easy to sell halfway across the world as it is to sell across the street. A PROFESSIONAL IMAGEToday,customers,employees,and suppliers expect to be able to nd and communicatewith a business online.For a small business,a well designed website is a great way of creating credibility and looking bigger than youactually are.CHEAPEST FORM OF MARKETINGWhen one compares the cost of estab- lishing a website to what it costs to promote a business on the traditional media (newspaper,radio,television),it is evident that a website is the cheapest form of marketing ever created.hiring any additional employees.Your customers areYou can provide 24 hours customer services without 0 G005 better sewed when they can access information about 0 P? your product or services immediately via your website Qogt rather than waiting for a maled brochure or a retum C telephone call.F / SAVE MONEY ON PRINTINGAND DISTRIBUTION COSTS _ /A website is your online brochure or catalog that can_. -I be changed or updated at anytime at a much cheaperand faster rate than print material.It saves you money $1 on printing and distribution costs.CREATE A SHOWCASEProvide photos and descriptions of your products or services.Explain why your products or services are superior to your competitors.Show them how your products or services can help them in their personal or professional lives.SELL YOUR PRODUCTS AND SERVICES ONLINESelling through your website is much cheaper and a great way to supple- ment your offline business.Providing secure online ordering is very afford- able today.YOUR OWN INTERNET IDENTITYYour own domain name (www. yourcompany. com) establishes a strong online brand identity,and allows you to set up email addresses specic to your own company.Today,email is the most common way to communicate efficiently and professionally with therest of the world.PROMOTE YOUR 9? SERVICESLawyers,doctors,financial consultants,entertain-H5431 ers,realtors and all service oriented businesses 3 should take advantage of the massive reach of the Internet.Millions of users are logging on to the ,1 V fl:. Web to compare various specialists and practitio- 1 I L '1)?ners before they purchase a specialized service. CUSTOMER FEEDBACKYou can gather information about your existing and potential customers by using online forms and surveys.Provide a feedback form tomake it easy for your customers to send their input.Conduct surveys to find out how you can improve your products and services.Your site statistics can also help you understand how your visitors and customers use your site. GREAT RECRUITING 5 TOOLopgsYou can post job opportunities with your company on your website.Your website is a great recruiting tool for building your business. EDUCATE YOUR CUSTOMERSYour website can offer free advice about your services and products including ideas and sug- gestions for maximizing the benefit of your products. PERSONALIZED EMAIL ADDRESSYou can have a personalized email address such as you@y/ ourorganization. com.Your per- sonalized email is Iife long as long as you keep your domain name and website.You never have to worry about updating friends and family with a new email address when you change your job or Internet service provider. MAKE MONEY FROM YOUR SITEYou can also earn revenue for sales,leads,and traffic driven from merchant links and ads placed on your site.Take advantage of free access to various affiliate networks on the Internet.