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#SMX #12A @sspencer
ADVANCED SEO TIPS, TOOLS, AND HACKS FOR 2016
#SMX #12A @sspencer
STEPHAN SPENCERSEO Expert/Author/Speakerwww.stephanspencer.comTwitter: @sspencer
Who Am I?
#SMX #12A @sspencer
#SMX #12A @sspencer
How to Find Technical Issues Using Google Operators
#SMX #12A @sspencer
“site:http://lululemon.com/”
Site:
#SMX #12A @sspencer
“site:http://lululemon.com/”
Exclude subdomains “site:http://lululemon.com -sustainability.lululemon.com -static.lululemon.com -www.lululemon.com -eu.lululemon.com -fr.lululemon.com -blog.lululemon.com -info.lululemon.com -investor.lululemon.com”
Site:
#SMX #12A @sspencer
“site:http://shop.lululemon.com/”
Exclude subfolders“site:http://shop.lululemon.com -shop.lululemon.com/products”
Site:
#SMX #12A @sspencer
"email marketing" site:marketingprofs.com
(site:marketingprofs.com | site:marketingsherpa.com | site:marketingpower.com)
"email marketing" (site:marketingprofs.com | site:marketingsherpa.com | site:marketingpower.com)
Site: with word or phrase searchSite: with multiple sites
#SMX #12A @sspencer
#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 results
Site: with inurl:/allinurl:
#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 resultsadd an inurl:
Site: with inurl:/allinurl:
#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 resultsadd an inurl:site:www.vermontteddybear.com inurl:hunka
Site: with inurl:/allinurl:
#SMX #12A @sspencer
site:www.vermontteddybear.com returns 4800 resultsadd an inurl:site:www.vermontteddybear.com inurl:hunkaand you get down to a more manageable number
Site: with inurl:/allinurl:
#SMX #12A @sspencer
add an allinurl:allinurl:hunka big love 4 site:vermontteddybear.comand you can really drill down
Site: with inurl:/allinurl:
#SMX #12A @sspencer
Combine all of the abovesite:shopping.rediff.com inurl:shoes -shopping.rediff.com/product/Shows all of the pages with “shoes” in the URL which aren’t /product/ pages
Mix and Match
#SMX #12A @sspencer
&start=990https://www.google.com/?gws_rd=cr&&fg=1#q=site:stephanspencer.com&start=990
Skip to the End
#SMX #12A @sspencer
Where is the link to the text cache (and other cache info)?
Text Cache
#SMX #12A @sspencer
Just add &strip=1
Text Cache
#SMX #12A @sspencer
The Best and Most Efficient SEO Tools for Finding Onsite
Technical Problems
#SMX #12A @sspencer
#SMX #12A @sspencer
Google Search Console
#SMX #12A @sspencer
All the usual insights:- Missing or long titles and descriptions- Traffic by kw or page across device types- Index status - Sitemap insights- Crawl errors and stats
Google Search Console
#SMX #12A @sspencer
Some newer / underused features:- Mobile Usability- Accelerated Mobile Pages- Robots.txt tester- Fetch as Google
Google Search Console
#SMX #12A @sspencer
Bing Webmaster Tools
#SMX #12A @sspencer
Screaming Frog
#SMX #12A @sspencer
DeepCrawl
#SMX #12A @sspencer
DeepCrawl
#SMX #12A @sspencer
DeepCrawl
#SMX #12A @sspencer
DeepCrawl
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Rank Ranger
#SMX #12A @sspencer
Search Metrics
#SMX #12A @sspencer
Authority Labs
#SMX #12A @sspencer
Authority Labs
#SMX #12A @sspencer
Check Load Times
Chrome Developer Tools
#SMX #12A @sspencer
Emulate Devices
Chrome Developer Tools
#SMX #12A @sspencer
HTTP or HTTPS?
#SMX #12A @sspencer
- 2015 Google starts giving small rankings boost to https
- Google now crawling both versions - Gives preference to https- Check if your site resolves under both- Will only prefer https if all elements on page are
secure- 301 Redirect http URLS to https equivalents
Google Indexing HTTPS Pages by Default
#SMX #12A @sspencer
Mobile
#SMX #12A @sspencer
Mobile Canonicals
#SMX #12A @sspencer
- Only if you have separate URLs- Detect user-agent strings and redirect them
correctly- Rel=canonical. Use the desktop value for both the
mobile and desktop version- Rel=alternate. For use on the mobile only
Desktop vs. Mobile URLs
#SMX #12A @sspencer
That is:- On the desktop URL add rel=”alternate” tag pointing to the corresponding mobile URL. - On the mobile page, add a link rel=”canonical” tag pointing to the desktop URL.- You can also add rel=alternate to your sitemaps- https://
developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls
Desktop vs. Mobile URLs
#SMX #12A @sspencer
Bonus Tips
#SMX #12A @sspencer
Google got rid of the ability to select an alternate location
Local SERP Results
#SMX #12A @sspencer
Here are a couple tools to see local SERPS- RankRanger http://
beta.rankranger.com/google-serp-features- Stat Search Analytics
https://getstat.com/take-the-tour/local-mobile-serps/
Local SERP Results
#SMX #12A @sspencer
RankRanger
Local SERP Results
#SMX #12A @sspencer
Stat Search Analytics
Local SERP Results
#SMX #12A @sspencer
Free method… add &near=zipcode to search results URL
Local SERP Results
#SMX #12A @sspencer
- Want to access YouTube, Vimeo, DailyMotion etc videos without logging in and being tracked? http://nsfwyoutube.com/
Access Videos
#SMX #12A @sspencer
- Google translate any language to English to bypass a firewall (if you can’t use other proxy services).
- Paste your URL over example.comhttp://www.google.com/translate?langpair=fr|en&u=www.example.com
Bypass Workplace Firewalls
#SMX #12A @sspencer
- add "?.jgp" at the end of any url at an airport wifi and you can get online
Sneaky Airport Wifi Access
#SMX #12A @sspencerSEE YOU AT THE NEXT #SMX
THANK YOU! You can reach me directly at
For a free electronic copy of one of my books, e-mail me or pass me a business card
