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Connecting You To Your Audience. Adclickafrica Real-Time Bidding Display Advertising

AdClick Africa RTB Publishing Media Kit 2015

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Page 1: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

Adclickafrica Real-Time Bidding

Display Advertising

Page 2: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

Who We Are

This is the model for the 21st-century advertising agency. Sitting upstream of the silos, agile, flexible, one touch point for the client, with the ability to understand and connect with the consumer, and ideas that rise above medischedules and engage with people in a way that has true mutual benefit and value.

– Philip Beeching and John Wood, Beechwood

Adclick Engage was born out of the need to bring new advertising platforms for advertisers that go past the traditional display ads and to give a home for advertising within a website’s content.

We are able to offer a single solution that caters to various campaign needs. Whether you are looking to Ad content and brand discovery or want to lead the way through consumers’ education, our solution can be tailor-made to fit your needs.

“Real-time bidding

pushes display

advertising to

double-digit growth

Page 3: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

How It Works

Page 4: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

Why Real-Time Bidding

Page 5: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

Why Real-Time Bidding

Real-time bidding (RTB) is a solution used in display

advertising, allowing you to:

Page 6: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

Key Features

IMPRESSION ECPM AUCTIONS IN REAL-TIMEThrough its advanced real-time optimization algorithms

• it finds and selects the highest expected revenue for each revenue.

COMPREHENSIVE DASHBOARDS

It includes • This enables complete visibility into

all account activities, 100% transparency in revenue, traffic and ad network reporting, and 24/7 access to real-time updated consolidated reports.

WE SUPPORT DISPLAY FORMATS

We support

• Display IAB formats• Mobile

Page 7: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

Business Model

We offer a fixed CPM Rate (Floor price) The floor price is the minimum bid accepted for your Inventory

Revenue share of 70% of Effective CPM ECPM

Connect to DSPs, other Ad Exchanges, Trading Desks and Ad Networks – and let our Private Ad Exchange work for you and pick the highest eCPM from all channels.

No costs for operation/ad serving, licenses, support, new upgrades

No education costs

No investment costs for our system

Page 8: AdClick Africa RTB Publishing Media Kit 2015

Connecting You To Your Audience.

Thank You

Phone : 021 447 3607Cell :084 626 1994Email :[email protected] : www.Adclickafrica.com

Amanda LouwHead of Publishing & Business

Development

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