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This presentation draws comparisons between the evolution of advertising and strengthening cultural insights in communication in China and relates it to the evolution of advertising in the GCC. Although advertising was banned in China until the 70's, their advertising landscape has experienced tremendous growth. We ask (and answer) what can we in the GCC learn from China's advertising journey?
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Ad tales From
China to Qatar
Who is Zhu Chen?
Advertising was banned in China for 30 years from 1949 as it was
considered a capitalist evil.
The first ad aired on TV was in 1979 for a medicinal wine. First
foreign ad was for swiss watch brand.
FACTOID
The first ad agency to open in China was Denstu, Young & Rubicam
in 1986
FACTOID
01 Storytelling
02 Mastering
Pride
Made in China Owned by Qatar
Where is the
opportunity for pride?
JWT was quick to set up JWT Entertainment and work with Liu. Just
the week before Spikes Asia, they set up “Hollywood in China”. This
summit to connect studios with Chinese brands gathered six major
studios and 100 advertisers together in Shanghai to discuss the
marketing opportunities linked to future Hollywood blockbusters.
03 Culture Converts
How do you make a billion tea
drinkers into a billion coffee
drinkers?
What did Starbucks do right?
Western Experience
Taste
Design
04 Celebrating Myths
05 Finding their voice
This is the
best
spokesperson
for the
Chinese aging
population
06 The Trader Citizen
Untapped :
The International Student
07 Active Activations
08 The Art of Adaptation
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