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An Introduction to Google Shopping Campaigns

WEBINAR housekeeping

• The webinar is recorded and will be made available by email

• The slides will also be available by email

• Q&A session at the end of the webinar

• Use the Chat box to submit your questions at any time

SPEAKERS

Elizabeth Marsten

Vice President of Search Marketing

Portent Inc.

Sara Waters

Account Strategist

Google

POLL Question

Are you currently using PLAs/Shopping Campaigns?

1. Yes I run PLAs campaigns

2. Yes I run Shopping Campaigns

3. No I don’t but would like to start some

4. No I don’t intent to run some

MERRY CHRISTMAS!

Oh…too soon?

Level Up Your New

Google Shopping Campaigns

Is it Cyber Monday yet?

1. Quick as St. Nick Tips

2. Reporting (for Santa’s List)

3. Feed Management (for Reindeer)

4. Not Google Shopping…Technically

.Quick Tips by St. Nick

Custom Labels

Set ceilings & floors.

Negatives vs. Exclusions

Don’t go crazy.

Negatives vs. Exclusions

Sculpt & suppress.

Multiple Languages, One Country

Multiple Languages, One Country

Country Specific Promotions

Image Testing

You should do this.

Reporting: Santa’s List

Separating Search & PLAs

Separating PLAs & Search

GA Dashboards

Log File Analysis

Feed Management

Manual or Automatic Upload

Google Spreadsheets

Run a Script or Macro

Updated Shipping Options

Not Technically Shopping

Product Ratings - PLAs

Seller Ratings

Google Consumer Ratings

Google Trusted Store - PLAs

Google Catalogs

@ebkendo

elizabeth@portent.com

Thank You!

Free! Audits! For!

Everyone!

Special Offers for Webinar Attendees

Offers - would you be interested in:

1) Free Demo of the Acquisio Performance Media Solution

2) Free PPC Audit from Portent Interactive

3) Google Offer TBD

LIVE Q&A

Thank you for attending this webinar!

Request more information on Google Shopping Campaigns at

www.acquisio.com/company/contact-us/

Or Contact us Directly: acquisio-marketing@acquisio.com

Have more questions?