Achieving Social ROI

ACH IEVING

SOCIAL ROI

CUSTOMER CASE STUDI ES

Brought to you byACHIEVING SOCIAL ROI N E T BASE C U S T OMER C A SE S T U D I E S

Key Findings

Social media analytics have a lot of potential to drive improvements to your business. But how do they generate real return on investment, and how quick is the payback?

NetBase used TechValidate, a customer reference tool, to survey our customer base and capture real-world ROI data. 53 respondents from 36 companies, whose identities were confirmed by TechValidate, provided information about how they use NetBase and the value they have achieved. Customers assessed the time that NetBase has saved them in a number of marketing activities, compared to traditional methods; they also reported on overall revenue increases, operational cost savings, and ROI.

This report includes select case studies from the customers who participated in the study.

Looking at their responses in aggregate, we found that:

• Of 14 customers who reported on their time to ROI, 43% achieved positive ROI in less than six months and 79% achieved positive ROI in less than one year.

• Brand analysis, campaign and issue tracking, category analysis, and new product launches are the most widely cited NetBase use cases. The average customer addresses 3.67 use cases with NetBase.

• More than half of respondents report that NetBase has delivered time savings of 25% or more in campaign tracking, issue tracking, competitive analysis, and market research.

Results came from TechValidate who surveyed NetBase customers: http://www.techvalidate.com/product-research/netbase-insight-composer

http://www.techvalidate.com

http://www.techvalidate.com/product-research/netbase-insight-composer


Key Findings

Source: TechValidate. TVID: 2DF-C01-94C

Source: TechValidate. TVID: FBA-E2A-ADB

Source: TechValidate. TVID: D2D-D93-C91

http://www.techvalidate.com/product-research/netbase-insight-composer/charts/2DF-C01-94C

http://www.techvalidate.com/product-research/netbase-insight-composer/charts/FBA-E2A-ADB

http://www.techvalidate.com/product-research/netbase-insight-composer/charts/D2D-D93-C91

“We are able to dive into campaigns and everyday conversations across a time period to track what works

in the social space and what doesn’t. We can also see this information for our competitors.”

– Charlotte Hides, Marketing Professional, Beam Global Spirits and Wine, Inc.

BRAND CASE STUDY

KEY CHALLENGES

USE CASES SUPPORTED BY NETBASE

RESULTS

WHY NETBASE?

Beam is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam has evolved into one of the world’s leading premium spirits companies.

• Get real-time feedback on campaigns and issues

• Protect valuable brand equity

• Understand consumer perceptions about the

competition

• Brand analysis

• Campaign tracking

• Product launch

• Influencer ranking

• Digital channel intelligence

• 50-75% less time spent on issue tracking

• 50-75% less time spent on campaign tracking

• 50-75% less time spent on competitive analysis

• 10-25% less time spent on customer care

• 50-75% less time spent on market research

• Speedy ramp period

• Accuracy of data


BEAM GLOBAL SPIRITS & WINE, INC.

Source: TechValidate survey of NetBase customers.

“NetBase gives us instant access to the past year of data, so we can see the time-series changes anytime we require.”

BRAND CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?

• Get real-time feedback on campaign execution

and issues

• Be tuned into the voice of the customer

• Understand the competition

• Brand analysis


• Product launch


• Category analysis

• Consumer sentiment analysis

• Reduced total cost of operation by 10-20%

with NetBase







LARGE ENTERPRISE BEVERAGE COMPANY


“The NetBase organization and customer service teams work hard to ensure ramp up, organization adoption, and

advisement on best approaches to extract intelligence from the tool, which has been invaluable in helping us

produce innovative go-to-market strategies that give us a competitive edge.”

LARGE ENTERPRISE MEDIA & ENTERTAINMENT COMPANYBRAND CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?

• Identify and analyze trends in a timely manner

• Difficulty with event execution

• Get real-time feedback on campaign execution

• Find ideas for editorial and branded content

• Brand analysis





• Product innovation

• Achieved positive ROI in 6-9 months with NetBase

• 10-25% less time spent on campaign and issue tracking






• Ease of use



“The NetBase features that I value the most are net sentiment accuracy and brand passion metric.

I also like the emotional and attribute drivers on the dashboards.”

S&P 500 FOOD COMPANYBRAND CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?

• Stay tuned to the voice of the customer

• Maintain a high level of competitive intelligence

• Brand analysis

• Partner monitoring








• Ease of use

• Unique metrics like brand passion



ASSET MANAGEMENT CONSULTING FIRMBRAND CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?


• Keep abreast of the competition

• Brand analysis


• Product launch







• Ease of use


“Compared to other tools, it’s easy to train non-researchers on NetBase so they can quickly get useful results.”


MEDIUm-SIZED MEDIA AND ENTERTAINMENT COMPANYBRAND CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?




• Maintain a high level of competitive intelligence

• Brand analysis


• Product launch


• Competitive intelligence





• Ease of use


“NetBase has improved our operational efficiency through quick and easy to use analytics, the ability to watch

trends during a campaign and the ability to compare brand sentiment very quickly.”


CUTTING-EDGE ADVERTISING AND PUBLIC RELATIONS FIRMAGENCY CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?


• Protect clients’ valuable brand equity


• Brand analysis


• Product launch



• Customer care

• Partner monitoring



• Increased revenue by 10-20% from insights gained

with NetBase








“With real-time monitoring, we can quickly track the data that we need to develop insights for our clients.”


AGENCY CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?

Egg Strategy is a consultancy that provides new product innovation, qualitative and quantitative consumer research and brand strategy to Fortune 500 clients.


• Be tuned into the voice of clients’ customers


• Brand analysis


• Purchase intent

• Customer segmentation





• Ease of use


EGG STRATEGY

“The new Insight Focus tool is very helpful as a time-saving device.”

– Jessica Hogan, Head of Social Analytics, Egg Strategy


“Sentiment has been more accurate and passion intensity has improved our overall reporting for brands….

Passion intensity is the feature I value the most. No other service provides that.”

FULL-SERVICE INTEGRATED ADVERTISING AGENCYAGENCY CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?

• Discover the voice of clients’ customers

• Brand analysis




• Customer care

• Increased revenue by 10-20% from insights gained

with NetBase

• Achieved positive ROI in 3-6 months with NetBase







• Ease of use



“Data reporting is both broad and detailed, with the ability to drill down from annual data to hourly data.

NetBase allows us to have a pulse on the marketplace in just a few minutes.”

– Susie Thomas, VP of Research and Analytics, Palisades Media Group Inc.

Palisades Media Group Inc. AGENCY CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?




• Know the competition

• Brand analysis







• Ease of use

• Data analytic and reporting capabilities



“NetBase allows us to see the “why” behind changes in sentiment and passion.”

Branch of Leading Global Market Research FirmAGENCY CASE STUDY

KEY CHALLENGES


RESULTS

WHY NETBASE?


• Protect clients’ valuable brand equity

• Brand analysis


• Product launch

• Product recall analysis




• Ease of use



Abou t NetBase

Please contact us to learn more or to schedule a custom demo where you can see our social guide in action: 1-855-SOCMROI (762-6764) or email [email protected].

NetBase enables business leaders to manage marketing and content strategies with real time, fast and accurate Social Media Analytics.

For more information, visit: www.netbase.com.

@NetBase NetBaseInc NetBase

NetBase Solutions, Inc NetBaseInc

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