STORE DESIGN / FABRICATION

Initial Ideas + Inspiration

First Design

sophisticated

Working Designs

Fabrication Overview

Idea to Reality

BRAND IDENTITY & DESIGN

We believe in the art of everything.

That’s why ACE Sushi is dedicated to bringing you the best sushi, made with

the freshest ingredients by the masterful hands of our professionally trained

sushi chefs.

ACE's vision is to change the way people see grab-and-go sushi. We want to

be known for providing service and a level of product quality that not only

redefines our customers expectations, but the Grab-and-go sushi market itself.

Original Ideas & Inspiration

Wall Menu

A-Ha Moment :

Q: What do all to-go deli’s post on the wall so people will know to order?

A: A Wall Menu - no need to explain that it can be made fresh to order, the menu implies it totally.

Hand Out Menu

Signage

Branding Application

INGREDIENTS: Rice, Imitation Crab(Fish Protein (Alaski Pollock, Pacific Whiting,

Threadfin Bream), Water, Egg Whites, Sugar, Wheat Starch, Mirin Wine, Potato

Starch, Modified Con Starch, Sorbitol, Wheat Flour, Salt, Soybean Oil, Natural am

Artificial Flavors (Hydrolyzed Soy Protein, Crab Extract), Soo Lecithin, Sodium

Tripolyphosphate, Tetrasodiun Pyrophosphate, Color Added, Carmine Color.),

Cucumber Avocado, Vinegar(High Fructose Corn Syrup, Distilled Vinega and Rice

Vinegar(Diluted with Water), Salt and Brown Sugar) Wasabi(Horseradish, Corn Flour,

Mustard, Ascorbic Acid(Vitarnin C), Artificial Flavor, Artificial Color(ED&C `tenor *5,

FD&C BlueSi)), Pickled Ginger(Ginger, Water, Vinegar Salt, Acetic Acid, Citric Acid,

Corn Syrup, Sorbitol, Aspartame Potassium Sorbate, FD&C Red No. 40), Seaweed,

Sesame Seed. CONTAINS: WHEAT, EGG, POLLOCK, SESAME, SOY, CRAB,

CORN PACIFIC WHITING, THREADFI \ BREAM, PHENYLALANINE.

Shrimp $5.69

INGREDIENTS: Rice, Imitation Crab(Fish Protein; Pollock, Pacific Whiting, Threadfi

re Eg• Whites, Sugar, Wheat Starch, Mirin me, tarn Starch, I Modified Corn Starch,

Sorbitol, Wheat Flour, S It, Soybean Oil, Natural and Artificial Flavors (Hydrolyzed

Soy Protein, Crab Extract), Soy Lecithin, Sodium Tripolyphosphate, Tetra sodium

Pyrophosphate, Color Added, Carmine Color.), Masago (Capella Roe, Water,

Sorbitol, Salt, Sugar, Monosodium Glutamate, Artificial Color: FD&C Colors),

Cucumber, Avocado, Vinegar (High Fructose Corn Syrup, Distilled Vinegar and Rice

Vinegar (Diluted with Water), Salt and Brown Sugar), Wasabi (Horseradish, Corn

Flour, Mustard, Ascorbic Acid (Vitamin C), Artificial Flavor, Artificial Color (FD&C

Yellow 15, FO&C Blue a 1)), Pickled Ginger (Ginger, Water, Vinegar, Salt, Acetic

Acid, Citric Acid, Corn Syrup, Sorbitol, Aspartame, Potassium Sorbate, FDB:C Red

No. 40), Seaweed, Soy Sauce CONTAINS: WHEAT, EGG, CRAB, SOY, CORN,

POLLOCK, PACIFIC WHITING, THREADE I Is. BREAM, FISH EGOS,

PHENYLALANINE.

California Delux $6.49INGREDIENTS: Rice, {Hydrolyzed Soy Protein, Cr EXt ), hit Sodium Tripolyphosphate,

Tetra sodium Pyrop osphate, Col Added, Carmine Color), Cucumber, Avocado, Vinegar

(Hi Fructose corn syrup, Distilled vinegar and Rice Vinegar (Dilute with Water), Salt and

Brown Sugar), Wasabi (Horseradish, Co Flour, Mustard, Ascorbic Acid (Vitamin C),

Artificial Flavor, Artifici Color (FD&C Yellow *5, FD&C Blue Si), Pickled Ginger (tinge

Water, Vinegar, Salt, Acetic acid, Citric Acid, Corn Syrup, Sorbit Aspartame, Potassium,

Sorbate, FD&C Red NO.40), Seawee Sesame Seed, Eel Sauce (Sugar, Naturally

Brewed Soy Salle Water, Wheat, Soybeans, Salt), Water, Mirin (Sweet Cooking Ri

Wine) Modified Corn Starch, Caramel Color, Salt), Crispy Onion Spicy Tuna' (Yellow

Fin Tuna , Spicy Sauce (Spicy Sauce (Soybe Oil, Water, Egg yolks, Distilled Vinegar,

High Fructose Corn Syr Whole Eggs, Salt, Mustard Bran, Spice, Lemon Juice.

Concentra Calcium Disodium EDTA Added To Protect Flavor, Chili, Vinegar, Garlic,

Sugar, Potassium Sorbate & Sodium Bisulfite as Preservatives, Xanthan Gum, Sesame

Seed Oil). • Tuna treated with Carbon Monoxide (a preservative) to promote color

retention. CONTAINS: WHEAL TUNA, FISH, PACIFIC WHITING, THREADFIN

3REAM, EGG, MAYO, SESAME, CORN, POLLOCK, SOY, CRAB, BREAM, FISH

EGOS, PHENYLALANINE

Sea Dragon $6.49

INGREDIENTS: Rice, Imitation Crab Pacific Whiting, Threadfin Bream Wheat

Starch, Mirin Wine, Potato t Sorbitol, Wheat Flour, Salt, Soybean I, el Artific Flavors

(Hydrolyzed Soy Protein, Crab Extract Soy lecith Sodium Tripolyphosphate, Tetra

sodium Pyrophosphate, Co Added, Carmine Color), Salmon, Smoked Salmon

(Salmon, Sr Sugar, Color Added and Natural Hardwood Smoke), Shrimp (Fa

Raised Shrimp, Salt), Cucumber, Avocado, Vinegar (Rice Vineni Water, Sugar,

Salt), Nlasago (Capelin Roe, Water, Sorbitol, S4 Sugar, Monosodium Glutamate,

Artificial Color: FD&C Color Pickled Ginger (Ginger, Water, Vinegar, Salt, Acetic

Acid, Cit Acid, Corn Syrup, Sorbitol, Aspartame, Potassium, Sorbate, FOI Red

\0.40), Spicy Sauce (Spicy Sauce (Snyhean Oil, Water, E yolks, Distilled vinegar,

High Fructose Corn Syrup, Whole Egi Salt, Mustard Bran, Spice, Lemon Juice

Concentrate, Catch Disodium EDTA Added To Protect Flavor, Chili, Vinegar, Gar!

Sugar. Potassium Sorbets & Sodium Bisulfite As Preservative '<anthem Gum,

Sesame Seed Oil)), Seaweed, Sesame Seed. CONTAINS: SOY, WHEAT, EGG,

PACIFIC WHITING, THREADFI BREAM, SESAME, CRAB, POLLOCK, CORN,

SALMON, SHRIMP, PHENYLALANINE.

Catapiller $6.49

Packaging

INGREDIENTS: Rice, Imitation Crab(Fish Protein (Alaski Pollock, Pacific Whiting,

Threadfin Bream), Water, Egg Whites, Sugar, Wheat Starch, Mirin Wine, Potato

Starch, Modified Con Starch, Sorbitol, Wheat Flour, Salt, Soybean Oil, Natural am

Artificial Flavors (Hydrolyzed Soy Protein, Crab Extract), Soo Lecithin, Sodium

Tripolyphosphate, Tetrasodiun Pyrophosphate, Color Added, Carmine Color.),

Cucumber Avocado, Vinegar(High Fructose Corn Syrup, Distilled Vinega and Rice

Vinegar(Diluted with Water), Salt and Brown Sugar) Wasabi(Horseradish, Corn Flour,

Mustard, Ascorbic Acid(Vitarnin C), Artificial Flavor, Artificial Color(ED&C `tenor *5,

FD&C BlueSi)), Pickled Ginger(Ginger, Water, Vinegar Salt, Acetic Acid, Citric Acid,

Corn Syrup, Sorbitol, Aspartame Potassium Sorbate, FD&C Red No. 40), Seaweed,

Sesame Seed. CONTAINS: WHEAT, EGG, POLLOCK, SESAME, SOY, CRAB,

CORN PACIFIC WHITING, THREADFI \ BREAM, PHENYLALANINE.

Eel $5.69

INGREDIENTS: Rice, Imitation Crab(Fish Protein; Pollock, Pacific Whiting, Threadfi

re Eg• Whites, Sugar, Wheat Starch, Mirin me, tarn Starch, I Modified Corn Starch,

Sorbitol, Wheat Flour, S It, Soybean Oil, Natural and Artificial Flavors (Hydrolyzed

Soy Protein, Crab Extract), Soy Lecithin, Sodium Tripolyphosphate, Tetra sodium

Pyrophosphate, Color Added, Carmine Color.), Masago (Capella Roe, Water,

Sorbitol, Salt, Sugar, Monosodium Glutamate, Artificial Color: FD&C Colors),

Cucumber, Avocado, Vinegar (High Fructose Corn Syrup, Distilled Vinegar and Rice

Vinegar (Diluted with Water), Salt and Brown Sugar), Wasabi (Horseradish, Corn

Flour, Mustard, Ascorbic Acid (Vitamin C), Artificial Flavor, Artificial Color (FD&C

Yellow 15, FO&C Blue a 1)), Pickled Ginger (Ginger, Water, Vinegar, Salt, Acetic

Acid, Citric Acid, Corn Syrup, Sorbitol, Aspartame, Potassium Sorbate, FDB:C Red

No. 40), Seaweed, Soy Sauce CONTAINS: WHEAT, EGG, CRAB, SOY, CORN,

POLLOCK, PACIFIC WHITING, THREADE I Is. BREAM, FISH EGOS,

PHENYLALANINE.

California Delux $6.49INGREDIENTS: Rice, {Hydrolyzed Soy Protein, Cr EXt ), hit Sodium Tripolyphosphate,

Tetra sodium Pyrop osphate, Col Added, Carmine Color), Cucumber, Avocado, Vinegar

(Hi Fructose corn syrup, Distilled vinegar and Rice Vinegar (Dilute with Water), Salt and

Brown Sugar), Wasabi (Horseradish, Co Flour, Mustard, Ascorbic Acid (Vitamin C),

Artificial Flavor, Artifici Color (FD&C Yellow *5, FD&C Blue Si), Pickled Ginger (tinge

Water, Vinegar, Salt, Acetic acid, Citric Acid, Corn Syrup, Sorbit Aspartame, Potassium,

Sorbate, FD&C Red NO.40), Seawee Sesame Seed, Eel Sauce (Sugar, Naturally

Brewed Soy Salle Water, Wheat, Soybeans, Salt), Water, Mirin (Sweet Cooking Ri

Wine) Modified Corn Starch, Caramel Color, Salt), Crispy Onion Spicy Tuna' (Yellow

Fin Tuna , Spicy Sauce (Spicy Sauce (Soybe Oil, Water, Egg yolks, Distilled Vinegar,

High Fructose Corn Syr Whole Eggs, Salt, Mustard Bran, Spice, Lemon Juice.

Concentra Calcium Disodium EDTA Added To Protect Flavor, Chili, Vinegar, Garlic,

Sugar, Potassium Sorbate & Sodium Bisulfite as Preservatives, Xanthan Gum, Sesame

Seed Oil). • Tuna treated with Carbon Monoxide (a preservative) to promote color

retention. CONTAINS: WHEAL TUNA, FISH, PACIFIC WHITING, THREADFIN

3REAM, EGG, MAYO, SESAME, CORN, POLLOCK, SOY, CRAB, BREAM, FISH

EGOS, PHENYLALANINE

Vegetable $6.49

INGREDIENTS: Rice, Imitation Crab Pacific Whiting, Threadfin Bream Wheat

Starch, Mirin Wine, Potato t Sorbitol, Wheat Flour, Salt, Soybean I, el Artific Flavors

(Hydrolyzed Soy Protein, Crab Extract Soy lecith Sodium Tripolyphosphate, Tetra

sodium Pyrophosphate, Co Added, Carmine Color), Salmon, Smoked Salmon

(Salmon, Sr Sugar, Color Added and Natural Hardwood Smoke), Shrimp (Fa

Raised Shrimp, Salt), Cucumber, Avocado, Vinegar (Rice Vineni Water, Sugar,

Salt), Nlasago (Capelin Roe, Water, Sorbitol, S4 Sugar, Monosodium Glutamate,

Artificial Color: FD&C Color Pickled Ginger (Ginger, Water, Vinegar, Salt, Acetic

Acid, Cit Acid, Corn Syrup, Sorbitol, Aspartame, Potassium, Sorbate, FOI Red

\0.40), Spicy Sauce (Spicy Sauce (Snyhean Oil, Water, E yolks, Distilled vinegar,

High Fructose Corn Syrup, Whole Egi Salt, Mustard Bran, Spice, Lemon Juice

Concentrate, Catch Disodium EDTA Added To Protect Flavor, Chili, Vinegar, Gar!

Sugar. Potassium Sorbets & Sodium Bisulfite As Preservative '<anthem Gum,

Sesame Seed Oil)), Seaweed, Sesame Seed. CONTAINS: SOY, WHEAT, EGG,

PACIFIC WHITING, THREADFI BREAM, SESAME, CRAB, POLLOCK, CORN,

SALMON, SHRIMP, PHENYLALANINE.

Tuna $6.49

Packaging

INGREDIENTS: Rice, Imitation Crab(Fish Protein (Alaski Pollock, Pacific Whiting,

Threadfin Bream), Water, Egg Whites, Sugar, Wheat Starch, Mirin Wine, Potato

Starch, Modified Con Starch, Sorbitol, Wheat Flour, Salt, Soybean Oil, Natural am

Artificial Flavors (Hydrolyzed Soy Protein, Crab Extract), Soo Lecithin, Sodium

Tripolyphosphate, Tetrasodiun Pyrophosphate, Color Added, Carmine Color.),

Cucumber Avocado, Vinegar(High Fructose Corn Syrup, Distilled Vinega and Rice

Vinegar(Diluted with Water), Salt and Brown Sugar) Wasabi(Horseradish, Corn Flour,

Mustard, Ascorbic Acid(Vitarnin C), Artificial Flavor, Artificial Color(ED&C `tenor *5,

FD&C BlueSi)), Pickled Ginger(Ginger, Water, Vinegar Salt, Acetic Acid, Citric Acid,

Corn Syrup, Sorbitol, Aspartame Potassium Sorbate, FD&C Red No. 40), Seaweed,

Sesame Seed. CONTAINS: WHEAT, EGG, POLLOCK, SESAME, SOY, CRAB,

CORN PACIFIC WHITING, THREADFI \ BREAM, PHENYLALANINE.

Real Crab $5.69

INGREDIENTS: Rice, Imitation Crab(Fish Protein; Pollock, Pacific Whiting, Threadfi

re Eg• Whites, Sugar, Wheat Starch, Mirin me, tarn Starch, I Modified Corn Starch,

Sorbitol, Wheat Flour, S It, Soybean Oil, Natural and Artificial Flavors (Hydrolyzed

Soy Protein, Crab Extract), Soy Lecithin, Sodium Tripolyphosphate, Tetra sodium

Pyrophosphate, Color Added, Carmine Color.), Masago (Capella Roe, Water,

Sorbitol, Salt, Sugar, Monosodium Glutamate, Artificial Color: FD&C Colors),

Cucumber, Avocado, Vinegar (High Fructose Corn Syrup, Distilled Vinegar and Rice

Vinegar (Diluted with Water), Salt and Brown Sugar), Wasabi (Horseradish, Corn

Flour, Mustard, Ascorbic Acid (Vitamin C), Artificial Flavor, Artificial Color (FD&C

Yellow 15, FO&C Blue a 1)), Pickled Ginger (Ginger, Water, Vinegar, Salt, Acetic

Acid, Citric Acid, Corn Syrup, Sorbitol, Aspartame, Potassium Sorbate, FDB:C Red

No. 40), Seaweed, Soy Sauce CONTAINS: WHEAT, EGG, CRAB, SOY, CORN,

POLLOCK, PACIFIC WHITING, THREADE I Is. BREAM, FISH EGOS,

PHENYLALANINE.

Golden Dragon $6.49INGREDIENTS: Rice, {Hydrolyzed Soy Protein, Cr EXt ), hit Sodium Tripolyphosphate,

Tetra sodium Pyrop osphate, Col Added, Carmine Color), Cucumber, Avocado, Vinegar

(Hi Fructose corn syrup, Distilled vinegar and Rice Vinegar (Dilute with Water), Salt and

Brown Sugar), Wasabi (Horseradish, Co Flour, Mustard, Ascorbic Acid (Vitamin C),

Artificial Flavor, Artifici Color (FD&C Yellow *5, FD&C Blue Si), Pickled Ginger (tinge

Water, Vinegar, Salt, Acetic acid, Citric Acid, Corn Syrup, Sorbit Aspartame, Potassium,

Sorbate, FD&C Red NO.40), Seawee Sesame Seed, Eel Sauce (Sugar, Naturally

Brewed Soy Salle Water, Wheat, Soybeans, Salt), Water, Mirin (Sweet Cooking Ri

Wine) Modified Corn Starch, Caramel Color, Salt), Crispy Onion Spicy Tuna' (Yellow

Fin Tuna , Spicy Sauce (Spicy Sauce (Soybe Oil, Water, Egg yolks, Distilled Vinegar,

High Fructose Corn Syr Whole Eggs, Salt, Mustard Bran, Spice, Lemon Juice.

Concentra Calcium Disodium EDTA Added To Protect Flavor, Chili, Vinegar, Garlic,

Sugar, Potassium Sorbate & Sodium Bisulfite as Preservatives, Xanthan Gum, Sesame

Seed Oil). • Tuna treated with Carbon Monoxide (a preservative) to promote color

retention. CONTAINS: WHEAL TUNA, FISH, PACIFIC WHITING, THREADFIN

3REAM, EGG, MAYO, SESAME, CORN, POLLOCK, SOY, CRAB, BREAM, FISH

EGOS, PHENYLALANINE

Garden $6.49

INGREDIENTS: Rice, Imitation Crab Pacific Whiting, Threadfin Bream Wheat

Starch, Mirin Wine, Potato t Sorbitol, Wheat Flour, Salt, Soybean I, el Artific Flavors

(Hydrolyzed Soy Protein, Crab Extract Soy lecith Sodium Tripolyphosphate, Tetra

sodium Pyrophosphate, Co Added, Carmine Color), Salmon, Smoked Salmon

(Salmon, Sr Sugar, Color Added and Natural Hardwood Smoke), Shrimp (Fa

Raised Shrimp, Salt), Cucumber, Avocado, Vinegar (Rice Vineni Water, Sugar,

Salt), Nlasago (Capelin Roe, Water, Sorbitol, S4 Sugar, Monosodium Glutamate,

Artificial Color: FD&C Color Pickled Ginger (Ginger, Water, Vinegar, Salt, Acetic

Acid, Cit Acid, Corn Syrup, Sorbitol, Aspartame, Potassium, Sorbate, FOI Red

\0.40), Spicy Sauce (Spicy Sauce (Snyhean Oil, Water, E yolks, Distilled vinegar,

High Fructose Corn Syrup, Whole Egi Salt, Mustard Bran, Spice, Lemon Juice

Concentrate, Catch Disodium EDTA Added To Protect Flavor, Chili, Vinegar, Gar!

Sugar. Potassium Sorbets & Sodium Bisulfite As Preservative '<anthem Gum,

Sesame Seed Oil)), Seaweed, Sesame Seed. CONTAINS: SOY, WHEAT, EGG,

PACIFIC WHITING, THREADFI BREAM, SESAME, CRAB, POLLOCK, CORN,

SALMON, SHRIMP, PHENYLALANINE.

Spicy $6.49

Packaging

Idea to RealityCompare Concepts

Leaves a Lasting Impression

Natural

Detailed

Memorable

Modern + Refreshing

Precise

Clean

Sophisticated

Simple + Appealing

Wow

Final Result: Concept & Cost

From Distracting To Refreshing

Phase 2 Implement New Store Design with Existing Franchisee, and if possible New Prototype Corporate Store; Edits / Upgrades to Final Store Design

Pre-Implementation

Draft and deliver plan – strategy, timing, cost and process – to implement upgraded store design and branding elements on one location 2

Purchase/Order materials for upgrade 6

Deliverable: Design upgrade execution plan/directions & Receipts and Purchase Orders with delivery timetable – Review with Client 2

10

Pre-Implementation Sub Phase* See Summary of WorkObserve 3 Selected Locations and Pre-Research for Design

Contact Franchisees to set-up meeting time (20 min each, x 3) 1

Travel time to meet Orange franchisee, first of 3 locations 2

Travel time to meet EdgarMeeting

11

Travel time to Alhambra 1

Travel time to Arcadia: Observe Store 1

Travel to San Diego 2

Deliverable: Photos of pre-design, learnings from space 1

11

Design Implementation

Implement upgraded store design and branding element on one predetermined location: TBD 1/8/15 18

Deliverable: Initial Store for Review & Feedback from Gary 4

Observe store upgrade for customer reaction and any edits post 12

Summary of further Insights and modifications, review with client 2

Final Store Design for Review by ACE Executives & Feedback 4

40

Total Hours Pre-Approved and Completed. 61