Accounting Marketing Platforms:

An overview of different marketing platforms with information on usage, statistics and more

Table of Contents:

Page Titles: Page Numbers: Digital Marketing 6

Display Advertising 18Email Marketing 28Mobile Marketing 41Search Engine Advertising 55Social Media Marketing 65

Social Media Strategic Positioning 87Facebook Strategic Positioning 88LinkedIn Strategic Positioning 93

Advertising on Social Media 100Facebook Advertising 101LinkedIn Advertising 113

Page Titles: Page Numbers: AdRoll & Facebook Video 123

Editorial Calendar & Analytics 143Video Advertising 149

YouTube Video Advertising 166Webinars 183

Traditional Marketing 218Direct Mail 219Print Media 229

Print Media Marketing 235Newspaper & Brochure Marketing

236

Tips 247Work Cited 256

Hungarian Advertising:Mediamix-

2013 2014 2015 20160%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

33.90% 32.10% 32.10% 31.00%

26.50%22.90% 21.80% 19.90%

12.00%12.00% 12.30% 12.40%

3.60%6.20% 5.90% 5.60%

21.50% 24.20% 27.70% 30.30%

2.50% 2.60% 0.20% 0.80%

OtherInternetRadioOOHPrintTV

Compiled by authors from Sources: Kantar Media + Vivaki: Starcom

Hungarian Advertising:Top Advertisers-

Tele

kom

Tesc

o

Lidl

Unile

ver

TEVA

Clas

sified

s

Prim

e M

ines

tryBu

reau

Voda

fone

Tele

nor

Spar

3.3

2.52.8

2.5

1.7

2.3

1.31.8 2.0 1.9

3.5

2.92.5 2.5 2.5 2.3 2.3

2.0 2.0 2.0

Top 10 Ad Agencies in 2015

20142015

Billi

on H

UF

Compiled by authors from Sources Kantar Media net net: Starcom

Hungarian Advertising:Advertising Tax-

There is now 5.3% rate on annual revenues of over HUF 100 million

0% rate for companies that do not reach this threshold

This will generate more revenues

The expected revenue will increase from HUF 6.6 billion to HUF 10 billion

Large retail chains will pay at least HUF 2 billion for their free advertising leaflets

Tax Base (Billion HUF)

Advertising Tax Rate

Before Current

0-0.1 0% 0%0.1-0.5 0%

5.3%

0.5-5 1%5-10 10%10-15 20%15-20 30%20 or more 50%

Compiled by authors from Sources: Starcom

Digital Marketing:

An overview of digital marketing and different platforms within it

Digital Marketing:Ad Spend-

2012 2013 2014 2015HUF 0.0

HUF 10.0

HUF 20.0

HUF 30.0

HUF 40.0

HUF 50.0

HUF 60.0

0%

5%

10%

15%

20%

25%

30%

35%

HUF 35.7HUF 41.2

HUF 49.5HUF 54.5

23%27%

29%31%

Digital: Billions of HUF

Money Spent YOY %

Compiled by authors from Sources: iab.hu, Starcom

Digital Marketing:Market Share for Ad

Spending-

Compiled by authors from Sources: iab.hu

2012

2013

2014

2015

0% 20% 40% 60% 80% 100% 120%

47%

41%

38%

35%

35%

37%

34%

34%

13%

15%

16%

15%

2%

2%

3%

3%

3%

5%

10%

13%

Share of Digital Media Spending:

Display Search Listing Email Mobile

Digital Marketing:Revenue From Different

Mediums-

Image Source: statista.com

Revenue in the "Digital Advertising"

market amounts to

264.8 Million USD in 2016

Digital Marketing:Facts-

Internet Population: 6,176,400

GDP Per Capita: $18,815

Internet Market Potential:

(GDP*Users/million): $116,209 million

Internet Advertising:

Market Size: $153 million

Mobile Users: 11.793 million

70% of Hungarian internet users perform online research prior to buying offline76.1% Internet penetration rate

Compiled by authors from Sources: mvfglobal.com, internetworldstats.com

Internet Usage in Hungary:

Digital Marketing:Why Use Digital Marketing-

Content marketing generates 3x as many leads than outbound marketing, but costs 62% less

80% of consumers purchasing decision will be influenced by an internet marketing campaign

Digital Marketing:Trends-

More Video AdsIncreased

Advertising Investment

New Optimizatio

n Strategies

Compiled by authors from Sources: entrepreneur.com

Digital Marketing:Pros & Cons-

Pros:

Can reach targeted market more

efficiently

Delivers trackable immediate results

Can be personalized through

customization

Cons:

Successful campaigns can be

copied by competitors

Ads can be drowned out by

too much online ad clutter

The marketed service or product must have a large

consumer base that actively use

the internet

Compiled by authors from Sources: digitalmarketingphilippines.com

Display Advertising:

An overview of display advertising

Display Advertising:Amount Spent on Display-

Display is Set to Over Take Search Advertising in 2016:

Compiled by authors from Sources: adage.com PDF

Display Advertising: Statistics-

Users who are properly targeted are 70% more

likely to convert

Display ad viewability rates did not budge

between 2013 and 2014

In one case study, a company saw a 35%

increase in conversions and a 330% increase in

impressions

The internet is where consumers are

Display ads can show product and service benefits to the right audience at the right time

Compiled by authors from Sources: blog.hubspot.com

Display Advertising:Trends- M

ultis

cree

n Di

spla

y Ad

verti

sing:• Multi-screen

advertising will increase in importance to 88% in 2016

• One element of this is switching to HTML5 so that display ads can be viewed on mobile devices, as well as being the right fit on different sized screens

Bette

r Vie

wabi

lity: • Advertisers have to make sure ads are being displayed properly

• The trend will move towards positive action, such as industry standard setting, rather than just exposure M

ore

Pers

onal

izatio

n: • Advertisers are seeing the benefits of using retargeting campaigns and powerful targeting capabilities 

• They are also using advanced features such as dynamic content to make ads more relevant to users

Big

Data

: • Display advertisers are realizing that there are more ways to measure display advertising

• Ways such as click-through rates are used now but big data will be used more in the future

Compiled by authors from Sources: hub.bannerflow.com

Display Advertising:Pros-

Pros:

Effective targeting that reaches a large audience within a target market

Real time tracking of campaign performance

Less competition due to ad space prevalence

Cons:

Limited control over audience targeting, less transparency into inventory costs, and no easy access to do ad inventory

Potential for band damaging situations- Not always in control on what websites the ads are posted on

Display ads are widely ignored- after years of overexposure, they’ve faded into the background

Email Marketing:An overview of Email marketing

Email Marketing:Statistics-

44% of Email Recipients • Made a conversion due to

a promotional email

64% of People • Say they open an email

based on the subject line

Monday Emails • Has the highest revenue

per email

82% of Consumers • Open emails from

companies

$44.25 is the Avg. ROI • For every $1 spent on

email marketing

By 2016• There will be 4.3 Billion

email accounts

Email Marketing• Spending grows about

10% every year

Compiled by authors from Sources: salesforce.com Images Sources: Google Images

Email Marketing:Why Use Emails-

• Email Marketing cost effectiveCosts

• Emails can be targeted to the ideal consumerSuccess

• With analytics it’s easy to track Email views, actions, and responses

Measureability and

Flexibility

Compiled by authors from Sources: everything-email.com

Email Marketing:Tips-

C

RI T I C

AL

Creative Relevance Incentive Timing Integrati

on Copy Attributes

Landing Page

Compiled by authors from Sources: everything-email.com

Email Marketing: Top Trends-

Simple Email

Design Email

AnimationCustomizati

on

Predictive Intelligence

Social Media

Compiled by authors from Sources: everything-email.com

Email Marketing:Pros and Cons-

Pros:

Customization And Integration

Brand Awareness

Demonstrate Expertise

Build Relationships

Cons:

Compiled by authors from Sources: inc.com and greensplashdesign.com

Getting Attentio

nBeing Read

Compelling

Action

Lacks The

Personal Touch

Mobile Marketing:Statistics, why and pros and other facts about mobile marketing

Mobile Marketing:Ad Spend-

2012 2013 2014 2015HUF 0HUF 1,000HUF 2,000HUF 3,000HUF 4,000HUF 5,000HUF 6,000HUF 7,000HUF 8,000

0%

50%

100%

150%

200%

250%

300%

HUF 896

HUF 1,943

HUF 4,722

HUF 7,085245%

117%143%

50%

Mobile: Millions of HUF

Money Spent YOY %

Compiled by authors from Sources: iab.hu, Starcom

Mobile Marketing:Stats-

50.2% of all internet

advertising in 2018will be

mobile

$114 billion is expected to be spent on mobile advertising in

2018

95% of full time employed

Millennials own a smartphone

90% of full-time employed Gen X

have a smartphone

77% of full-time employed

Boomers own a smartphone

Compiled by authors from Sources: adage.com

Mobile Marketing: Facts-

Compiled by authors from Sources: adage.com

71%

16%

8%5%

Optimal Mix for Budgets:

TVMobilePrintDesktop/Internet

Mobile Marketing:Why Use It?

Has the ability to reach highly targeted audiences and has direct marketing communication with different customer groups

Two way communication can be established and loyal customers can engage their favorite brands to build strong relationships

Has a much lower CPM than other traditional marketing channels

Mobile Marketing:Tips-

Think like a Customer- Act like an Intelligent Brand

Overall Value to the Customer Worth it

Use Coupons to drive Foot Traffic, Online Conversions, and Customer Retentions

Locational data helps create more effective strategies

Compiled by authors from Sources: huffingtonpost.com

Mobile Marketing:Pros and Cons-

Pros:

Helps reach a wider and

more diverse audience

Mobile content can be easily

shared

Allows for more

personalized interactions

Easier to issue promotions

and incentives

Cons:

Compiled by authors from Sources: mobiledevices.about.com

There is no standard among devices

Understand and respect that users like their privacy online

68% of cell owners get unwanted sales/marketing calls

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

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