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@timmermansr #SSP14
The Role of Social Media in Space#SSP14 Alumni Conference – 12 July 2014
@timmermansr #SSP14
#WSW2014
@timmermansr #SSP14
@timmermansr #SSP14
Social Media are a waste of time!
@timmermansr #SSP14
WAT IS SOCIAL MEDIA?
@timmermansr #SSP14
Boring definitions
• “Social media is digital content and interaction that is created by and between people.”Sam Decker – Mass Relevance
• “Social media broadly defined consists of any online platform or channel for user generated content.”Joe Cothrel – Lithium Technologies, Inc.
@timmermansr #SSP14
Social media are about
SOCIAL…more than about MEDIA
@timmermansr #SSP14Source: Omnibeat.com – John Zahn
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2009: first tweet from space
@timmermansr #SSP14
2014: NASA Social Media
6.9 millionfollowers
3.6 millionpage
followers
300 million+
views32 channels
900,000 subscribers187 million
views
800,000 followers
6,800 photos
18 TV channels,
always live!
600,000 followers
19,000 followers
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So how does it work?
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Social Media Strategy
• Why Social Media? strategy, objectives
• How will I use it? content, audience
• What will I use? channels
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@NASASocial
Photo credit: NASAphoto credit: NASA/Bill Ingals
Brand ambassadors for life, 100 at a time…Follow Tip!
@timmermansr #SSP14
@Social4Space
@Social4Space
Follow Tip!
@timmermansr #SSP14
@SpaceUpConf @SpaceUpEU Follow Tip!
@timmermansr #SSP14
@AuroraTweetup Follow Tip!
@timmermansr #SSP14
Measuring your impact
@timmermansr #SSP14
Measuring your impact
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Not much happens
Alumni start arriving
Astronaut Panel
Alumni Activities
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SSP13
SSP13
SSP13
SSP12
SSP14
SSP13
@timmermansr #SSP14
Summary…
• Social Media are the new Mass Media• Social Media are about SOCIAL interaction• Social Media require a strategy• Social Media can be accurately measured• Social Media use the power of ambassadors
• Social Media are perfect for Space Outreach!
@timmermansr #SSP14
Thank you!See you on Twitter!
@timmermansr@TravelsInOrbit
@WorldSpaceWeek@SpaceUpEU
@NVR_Ruimtevaart
